Paulo Riskalla
Co-founder & Partnerships Director @ Workey
About
I’m a dedicated family person, happily married and the proud father amazing boys. I live in São Paulo, where I truly value spending quality time with my family and friends. I’m also a big sports enthusiast! I love playing tennis, beach tennis, and when I can, I enjoy surfing and cycling. Academically, I hold a postgraduate degree in Business Administration from FGV and a Bachelor of Science in Electrical Engineering from Escola de Engenharia Mauá. Over the past 30 years, I’ve built a strong career in sales, marketing, business development, and partnership management. I’ve worked on go-to-market strategies, contract negotiations, market trend analysis, budget control, and team leadership. Throughout my career, I’ve been responsible for delivering impressive business results, managing revenues ranging from millions to nearly billions of dollars. I’ve had the opportunity to help companies launch operations and establish themselves as market leaders. I’ve held leadership roles in major multinational companies. I’m deeply passionate about generating impactful business and fostering long-term relationships, always striving to deliver great results and ensure customer satisfaction. Specialties: Management, Business Strategy, Leadership, Sales Management, Business Development, Negotiation, Strategic Planning, Business Planning, Web3, Blockchain, NFT, IA, Machine Learning, RFID, Smart Cards, IoT, M2M, IT, Telecommunications, Software Sales, OEM sales, Broadband, wireless products, wire-line products, data products, ISVs.
Brazil
São Paulo
Computer Software
Electronic Components, Sales Forecasting, Commercial Management, Business Case Preparation, Market Share, Strategic Accounts, End-to-End Sales, Hunter, Business Value, Written Communication, Public Speaking, Organization Skills, Key Performance Indicators, Benchmarking, LATAM, Strategic Relationships, Problem Solving, SaaS Sales, B2B Software, New Business Opportunities
Experience

Co-founder & Partnerships Director
São Paulo, Brazil
• Workey is a specialized business solutions marketplace with a strong focus on artificial intelligence, along with digital transformation, process automation, and technology governance to SMB market. Our core strength lies in designing and delivering AI-powered solutions that boost productivity, reduce costs, and enhance operational performance. • Lead strategic partnership to deliver innovative, AI-driven solutions that help businesses simplify operations, scale efficiently, and achieve sustainable growth. • Focus on building long-term partnerships that harness the full potential of AI and emerging technologies to drive measurable value and innovation.

Founder
Riskalla Consulting
São Paulo, Brazil
• Provided strategic consulting for SMBs and startups, strengthening business models, investor readiness, and scalable growth strategies. • Developed high-impact pitch decks and business plans with in-depth market analysis, financial projections, and revenue modeling. • Directed go-to-market strategies, leading channel design, positioning, and execution to accelerate market entry. • Guided fundraising efforts from pre-seed to seed rounds, enabling traction, scalability, and sustainable growth.

Co-Founder and Commercial Director
Orbyt AI - Artificial Intelligence & ML
São Paulo, São Paulo
Orbyt is a technology Startup focused on value creation using AI, ML, and IoT Platforms. Our solutions enable data collection, organization, and predictive analytics to simplify and optimize business processes. • Spearheaded strategic partnerships with global leaders such as Qualcomm, Nvidia, Intel, Gyrus, resulting in cutting-edge AI solutions for clients. • Established contracts with local implementation partners: LSITech, CPQD and Senai. • Led fundraising efforts, securing contracts with Embrapa and other major technology partners. • Pioneered the development of an AI-powered platform for dairy cattle welfare, selected for TechStart Agro 2022 by VentureHub.

Co-Founder and Commercial Director
Check ID
São Paulo Area, Brazil
Check Id is an IoT Brazilian startup that leverages technology (RFID, Beacons, sensors, and IoT/RFID middleware) to provide relevant information for managerial decision-making. Our solutions help retail companies, industries, media organizations, and agribusinesses improve processes, management, and control. The company pivoted to OrbytAI after a year.
General Manager – Sales & MKT - ID & Security BU
Belo Horizonte Area, Brazil
•Defined sales and product strategies, managed product specification and roadmaps. •Targeted industries: payment companies, financial institutions, telecom, transport, access control, retail, medical, mining, and beverage. •Managed business plans, roadmaps, and commercial deals. •Managed partners, customers, market initiatives, and customer/community events. •Lead sales and product marketing teams. •P&L responsibility. •Direct reports: 2 sales managers, 2 product market managers. •Responsible to grew sales from R$0 to R$9 million.

Independent Consultant
Varies - Targeting potential companies for Venture Captal, Evaluation, Restructuring
Business development and hunting role, targeting companies to receive investments via VC with thesis of sustainability and environmental investing.

Sales Leader - Latin America - Embedded Business Unit – ISVs, OEMs and Java
São Paulo Area, Brazil
•Managed business development/sales via strategic partners, OEMs and ISV. •Managed market initiatives, customer/community events (Java Days, Technology forums, Hands-on labs, Round Tables, etc.), and government affairs with cross-team resources (national and international). •Covered verticals such as: IoT, M2M, Media, Telecommunication, Manufacturing, Government, NEPs, and Finance Institutions. •Drove national standards beneficial to Java adoption (Java at Digital TV Marketing in Latin America) •Achieved year-over-year sales growth for 9 years in the region. •Responsible for revenue of US$8 million.

Latin America Executive Leader – OEM Software Sales
São Paulo, Brazil
•Established the OEM Software Sales area in Latin America, developing and executing the regional strategy across various verticals such as: Telecommunication, Hardware Manufacturing, Government, ISVs, NEPs, and Finance Institutions. •Responsible for Java adoption in Digital TV Marketing in Latin America. •Managed customer/partner events (Java Days, Technology forums, Hands-on labs). •Responsible for revenue of US$5 million.

Sales Director – Broadband Business Unit
Vésper / Embratel
São Paulo, Brazil
•Established the commercial area for the company's broadband business unit, launching the first Latin America's Broadband wireless services using CDMA 2000 (1xEVDO) technology. •Managed sales activities for residential and SME markets. •Defined processes, policies, and channels/alliances structure.

Commercial Director and Partner
SPECTRUM - Representações
Brazilian Consulting Company for telecommunication and IT markets, partner with Arti TeleBrazil an USA based Consulting Company. Responsible for all in-country consulting work, providing market, investment analysis, and sales strategy for companies targeting the Brazilian telecommunication and IT markets.
Education
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