Paulo Alexandre de Barros Esteves

Responsible for LATAM, supporting strategic initiatives and introducing TEMOT services in the region, working on actions to boost services, marketing, data management and information technology for members, shareholders and affiliates throughout the region.

Creation and management of Go-To-Market strategies. Market benchmarking: Implement learning strategies to gain more insight into the market, such as market segmentation, market development, market refinement, and competitive intelligence analysis. Study and development of new business models, profitability of sales channels and development of distribution chain. Study of the competitive market scenario, market needs, direction of strategic actions, pricing, and market opportunities.

Planning and Management of Marketing and Sales actions: implementation of strategic branding actions and sales actions of the brands BREMBO Aftermarket, K&N Filters, Aliant, Avon, RaceChip, MIVV and HyperPro for the Brazilian aftermarket, trade marketing in the distribution channel, working with inbound marketing actions, social media, and promotional actions to support sales. Responsible for the development/positioning of the brand and portfolio communication actions, and development of resale channels such as Auto Parts, Mechanical Workshops and specialized stores.

Management of the Commercial, Corporate and Retail department (customer service and account executives), directing the team in new strategies of prospecting, negotiations and closing sales. Acting in negotiations with key clients of the Corporate/Retail portfolio, supporting executives in closing contracts. Management of deliveries/results of the performance team, which involves KPI reports of the OFFLINE/DIGITAL, CRM, training and Special Projects environments. Strategic business development consulting, working on two fronts: In the Branding area with brand building plans, generation and sales and trade marketing actions and in the business area, with strategic actions of portfolio consulting, generation and demand, and business intelligence for the automotive sector.

Planning and Management of a Credit Startup (FINTECH) to promote business in the automotive sector. Startup created to meet the demand of dealerships, auto parts stores and distributors who wish to sell to a public with difficulty in obtaining formal credit. I worked on the process of opening credit, generating sales and monitoring the financial health of the business. I was responsible for the entire business plan, from the design of objectives, market and target audience analysis, business validation with pilot action, action plan and monitoring of results and breakeven.

Franchise Operational Manager, working in the Financial areas (Control of accounts payable, service contracts, business profitability), HR (Management of hiring, payroll, charges), Sales (Management of the commercial area, with selection, training and development of sales teams). Negotiation of strategic partnerships; Management of marketing, social media and sales/event actions; Training and Lectures on the topics of International Education, Careers and Immigration; Budget management and cost control.

Acting in all commercial routine of vehicle sales, service, financing, accessories and insurance. Responsible for commercial planning, pricing policies, pricing and negotiations. Expressive and favorable results in the indicators of total sales, net profit, identification of non-conformities in audit processes, customer satisfaction and service excellence.

Expansion and commercial, administrative and financial management of the motorcycle brands Dafra and MVAgusta in the cities of Rio de Janeiro, São Paulo and Fortaleza, with 22 dealerships with sales, CRM and technical assistance departments. Management of the Itavema Group's retail operation in the 2 Wheels market, including e-commerce, commercial planning, media and retail actions, CRM and profitability control. Inventory management of motorcycles and parts, price lists and profitability, sales actions, organization and standardization of stores, formation and training of teams, administrative/commercial structuring, evaluation of market potential, market occupation strategies, performance management reports. Expressive results, being responsible for increasing the company's monthly revenue by 9.5 times, with direct results in motorcycle sales, consortium, financing and after-sales.

Management of 9 Honda motorcycle dealerships in Greater Rio, focused on internal/external actions of motorcycle sales and consortium. Responsible for the entire administrative/commercial area of the dealerships, as well as investments and returns from media, retail actions and profitability of the sales area. Management of motorcycle inventories, selection and training of sales teams, Honda merchandising, analysis of sales results, evaluation of business profitability, negotiation with financial companies, monitoring of competition, development of sales actions, opening of new POS's.

Structuring of Dealerships and points of sale, promoting the maintenance of the relationship and proposing sales actions; Prospecting, appointment and implementation of new dealers. Responsible for the management of dealerships, such as distribution of motorcycle orders based on sales history, order book adjustments, monthly billing plan, research of updated market information, commercial visits, observing "in loco" the work of dealers and competition in the local market. Responsible for the analysis of competition indicators, seeking to stimulate the network to carry out specific actions to increase market share, training for salespeople of the network, weekly control of projected goals, sales results and commercial actions of the network.