paul schmidt

* Provide creative leadership, direction, strategy and execution for a variety of CPG clients by providing both a special Walmart-centric focus as well as a national consumer product focus. * Act as creative and strategic lead on Kraft Heinz Walmart shopper marketing team for all digital, in-store signage, and retail-tainment campaigns. * Manage a team of designers and writers to bring the best solutions for clients to drive sales in-store and online * Notable clients also include Mars Confections, Mars food, Mars Pet and Georgia Pacific.

Designed and coded new websites and updated previously designed sites for business clients of Truckpaper.com and MachineryTrader.com.

Strategically planned and designed integrated national experiential events, packaging, photo and video shoots, in-store displays, social media campaigns, and printed support pieces for Purina Cat Chow brand which helped Cat Chow lead as the best performing cat food in the portfolio. Notable achievements: Expertly led the creative direction for the Cat Chow 50th anniversary campaign (the largest advertising/PR campaign in Purina’s history) which became a national consumer success and exceeded client expectations. The introductory video alone garnered nearly 7,500 “Like’s” on Facebook and drove traffic to the voting site at a rate that completed the interactive program a month early. Updated the look, tone, and feel of all advertising materials and elevated Cat Chow to lead the dry cat food category in penetration, repeat purchase, and loyalty. Designed social media pieces and campaigns that grew the nearly non-existent Cat Chow Facebook page to over 660,000 members with a large and involved core of regular users.

* Joined the newly developed creative department and tenaciously worked in design and strategy to grow the company portfolio and successfully reposition them, formerly a pre-production company, as a competitive advertising agency. * Notable achievements: * Creatively lead and art directed for MDS PharmaServices and helped grow it to be the largest agency client for over five years. * Supervised and trained new art directors and interns, who more than tripled the creative capacity of the agency. * Art directed multiple award winning campaigns for Renaissance Hotels, MDS PharmaServices, * CBS Homes, and Spilker Ales.

* Creatively leading the Strategic Proposal department into a more focused direction in design and copy, to assist the B2B sales of electrical strategy and supply. * Notable achievements: * Directed a RFQ video to secure a contract for U.S.Communities worth over $90M. * Received special commendation by the Graybar CEO, Kathy Mazzarella, and company vice presidents for contribution to Graybar business since June 2014. * Established fresh new design standards for print, video, and digital media that lead to increased response rates of electrical quotes for both existing and new accounts.