pauline shepherd

pauline shepherd

head of market research

About

I have been working in research for + fifteen year and have experience in both strategic management and research project management. I have worked in both agency and client side using qualitative and quantitative methodologies in a B2B and B2C environment and also have extensive desk research experience. I have strong knowledge, understanding and experience of the key standards of market research set by the Market Research Society (MRS). I am committed to both my personal and professional development and have continued to study and attend seminars and professional training courses since completing my MSc. In terms of the professional grade of my research experience I have reached full-certified membership – CMRS.

Country

united kingdom

City

united kingdom

Industry

market research

Skill

market research, strategy, financial services, project management, marketing strategy, customer insight, competitive analysis, marketing communications, marketing research, digital marketing, data analysis, analytics, insurance, managing complete research cycle, strategy and budgeting, people management, analysis and report writing, conference presentations

Experience

unum

research manager

unum

2006-3 - 2013-1 · 6 yrs 11 mos
gfk

senior account manager

gfk

2000-6 - 2006-1 · 5 yrs 8 mos
european outdoor group (eog)

head of market research

european outdoor group (eog)

2013-3 - Present · 13 yrs 7 mos

Education

marketing

1998-1 - 2000-1 · 2 yrs 1 mo

pauline shepherd's Contact Information

Email

******@***.com

Phone

(**) *** ****

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