
pauline shepherd
head of market research
About
I have been working in research for + fifteen year and have experience in both strategic management and research project management. I have worked in both agency and client side using qualitative and quantitative methodologies in a B2B and B2C environment and also have extensive desk research experience. I have strong knowledge, understanding and experience of the key standards of market research set by the Market Research Society (MRS). I am committed to both my personal and professional development and have continued to study and attend seminars and professional training courses since completing my MSc. In terms of the professional grade of my research experience I have reached full-certified membership – CMRS.
united kingdom
united kingdom
market research
market research, strategy, financial services, project management, marketing strategy, customer insight, competitive analysis, marketing communications, marketing research, digital marketing, data analysis, analytics, insurance, managing complete research cycle, strategy and budgeting, people management, analysis and report writing, conference presentations
Experience

research manager
unum

senior account manager
gfk

head of market research
european outdoor group (eog)
Education
marketing
pauline shepherd's Contact Information
Phone
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