Pauline Poon

• Oversee the development and implementation of TV channel marketing strategy - including campaigns, events, digital marketing, and PR, across Asia. Major campaigns include: • Build and maintain strong relationships with artists and their management for promoting CTE’s channel brands across Asia; • Establish business partnership with renowned retail brands across Asia for mutually-beneficial barter deals; • Manage PR and event agencies across Asia and ensure they achieve our set KPI within budget; • Coordinate closely with other functional departments including sales, acquisition, programming, operational and research teams to ensure our marketing and PR activities can be effectively executed.

• Managed a team of six for developing and executing a sound marketing and PR strategy for promoting the Hong Kong International Film Festival • Called and solicited sponsorship, donations and advertising for events of HKIFFS; • Managed all corporate communications, brand equity, press and public relations on all media platforms including website content, digital media platforms; • Developed and coordinated above- and below-the-line marketing promotion plans and schedule; and ensure the production quality and timeline are met; • Developed and maintained media relationships in Hong Kong and overseas including consumer and trade press • Organized and managed press conferences, press junkets and media interviews • Monitored and liaised with overseas correspondents, PR firms, production houses and other relevant service providers • Assisted with the identification of, and line-up with potential media partners to develop joint promotion opportunities

• Responsible for planning, managing and coordinating various PR and marketing activities for our key clients, including IBM, Lenovo, Philips, SanDisk, TNT: o Arranged interviews with top tier media such as South China Morning Post, Hong Kong Economic Times, TVB, Computerworld; o Explored speaking opportunities for clients to share their business strategies towards potential stakeholders; o Identified and invited a group of influential IT bloggers to attend the first-ever industry IT blogger event for Lenovo o Arranged IBM EXITE Camps with local school to inspire girls to engage in STEM learning • Focused more on the project management for clients’ campaigns, and ensured the agreed objectives were met • Effectively managed regional teams in Asia Pacific, to deliver strategic and comprehensive PR services for clients • Established and maintained good relationship with press, bloggers, analysts, clients and partners • Developed and drive strategy, planning and budget setting. • Generated sales leads for the sales team

• Responsible for planning, managing various theatrical marketing and PR strategies, such as press conference, media interviews, international junkets, film festivals, gala premieres, mall events, advance screenings and so forth. Blockbusters includes Kung Fu Hustle, Fearless, Hidden Dragon Flying Daggers; • Responsible for promoting the new cinema launches of the Broadway Circuit, including PALACE ifc, PALACE apm, Broadway Cyberport; • Worked closely with internal team for planning and implementing innovative loyalty programmes for BC members; • Coordinated with the artists and their management to ensure their participation will further push the success of movie promotion and box office; • Prepared press materials, such as press releases, production notes, trailers and electronic press kit; • Liaised with sponsors and partners to explore new opportunities for joint promotions; • Coordinated with different departments for organizing activities such as seminars or Meet-the-Audiences events, which allowed the audiences to discuss movies with the directors or celebrities.