
Pauline P
Strategy & Operations @ Dust
About
12+ years experience in GTM, Product, Operations, building ecosystems and launching markets in B2B SaaS and AI.. Builder with demonstrated track record launching new markets from zero to revenue (Five by Five acquired by Capgemini, Crowdcube France: €0 to €1.5M; Dust: 6x growth). First business hire at Dust, market launcher, ecosystem builder, product lover. Like dancing with chaos. My mantra: "Micro Pessimism, Macro Optimism" (Stripe)
France
Paris
Computer Software
Management, Gestion de projet, Lancement de produit, Services financiers, Business, Stratégie Go-to-Market, Vente, Développement international, Leadership, Business-to-Business (BtoB), Développement de produits, Stratégie d’entreprise, Recrutement, Partenariats stratégiques, Community Management, Corporate Communications, Public Relations, Digital Strategy, Marketing Strategy, Marketing
Experience

Product strategy I Product Marketing I GTM
Ville de Paris, Île-de-France, France
• Hyperbao is a product studio in love with hyper beau <3. • Product Strategy, New offerings, Product Marketing, Go to Market • Our customers: Dust.tt, Snowball, Phease, Bart Cantine, Dotfile, Campus.coach

General Manager France
Paris
• Launched and led Crowdcube’s French entity, managing everything from regulatory set-up to GTM strategy. • Led our product and marketing localization efforts. • Scaled from 3K to 55K users and from 0 to €1.5M in revenue in under two years. • Recruited and led a cross-functional team (sales, CS, marketing, legal).

Partner, VP Strategy & GTM
• Generated €600K+ recurring mission revenue annually, working with global brands like Chanel, SNCF, Chugai Pharma, Maif and Natixis. • Created strategic innovation projects enabling clients to leverage APIs and new digital channels. • Helped our customers launch new products and businesses. Acquired by Capgemini in 2020

Manager Strategy & Operations Financial Services
Région de Paris, France
• Consulted top-tier banks/insurers on digital transformation strategies, identifying new revenue streams from fintech and insurtech partnerships. • Led a cross-EMEA initiative to launch new financial services, including co-creating an innovation program with VC firm 500 Startups to accelerate digital for large financial institutions. • Managed blockchain and AI explorations to inform emerging business models in insurance (e.g., peer-to-peer coverage). • Spearheaded relationships with startups, bridging them with Deloitte’s clients for faster innovation adoption.

Marketing Manager
Région de Paris , France
• Digitalized the firm’s process for structuring and launching new service offerings, creating cross-business unit synergies. • Led collaborative projects with the Innovation group to test and market new, tech-enabled solutions for clients. • Designed digital tools and web-marketing campaigns specifically targeting CFO audiences, enhancing Deloitte’s reach within the finance sector. • Drove adoption of innovative client-facing experiences, strengthening Deloitte’s competitive edge.

Marketing & New offerings
113, rue de l’Université 75007 Paris
• Elevated BDO’s brand positioning in France through new marketing strategies and messaging. • Built out service offerings targeted at startups and innovative enterprises, partnering with the broader ecosystem for entrepreneurship and innovation topics. • Oversaw internal communications (intranet, internal journal, CSR newsletter, company events) to foster employee alignment. • Organized external partnerships, event sponsorships, and participation in industry fairs, driving greater visibility for BDO’s brand.
Pauline P's Contact Information
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