Paulin LIANDRAT

In charge of the global sports marketing strategy. Management and recruitment of individual athletes and teams. World Tour Team (FDJ Suez then PICNIC POST NL) Cross Country World Cup Team Enduro and E Enduro World Cup Team World-class Triathlete

In charge of developing the components, accessories and textiles ranges of Lapierre.

- MTB and Triathlon athletes manager - Product Development consultant (Sales analysis, range management, product testing, pricing, forecasting) - Product Training for International Distributors - Brand content creation - Social network strategy consultant

Bicycle Tire department - Sales analysis, forecasts, range management, pricing policy, product development proposals based on market trends. - Creation and monitoring of commercial operations (Product launches, promotional operations, destocking ), for France and export. - Development of sales support tools (stores POS, commercial catalogues, product sheets etc.). - Organization of video and photo shoots.

- PR relations management - Monitoring and management of athletes’ contracts - Development of commercial catalogues and other communication tools - Development of sales support tools (store POS, ...) - Preparation and management of the brand's flagship events

- Establishment of offer files, coordination with the buyer, the brand and the web department - Inventory management during sale (update, replenishment) - Order form edition - Deliveries follow up, collaboration with logistics and customer service - Administrative follow-up of sales, collaboration with the accounting department

1 year Erasmus exchange, (International Marketing, International Business Management, International Négociation, Financial Mathématiques, Communication Marketing, ...)