Pauliina Valpas

We are building a science-based AI tool to help organisations measure and improve their creativity and innovation readiness. We accelerate innovation through data and actionable insights. My primary role as the co-founder and CEO is to drive our company's vision and ensure its growth including: _Defining and continuously iterating vision and strategy _Managing financials and ensuring funding _Business development and stakeholder engagement _Building our team and network of specialists _Shaping the brand and establishing thought leadership Key achievements in this role so far have been: _Built a science-based MVP product by bootstrapping _Gathered unique data from over 7000 individuals and nearly 30 organisations _Built a high-performing teams that delivers and exceeds expectations

I work as an independent consultant for businesses in digital health, health tech, human performance, wellbeing and preventative health. My clients include organisations such as Auntie, Human Greatness Center, Virta Training and Lumo. My focus is on customer and brand experience as well as business development and go-to-market planning.

My role at OTO is to build the AI-driven product and customer experience for a medical-grade hardware and supporting software to measure and manage physiological stress, and unlock fertility. To achieve this, I collaborate closely with the CTO, CMO and product manager. Key achievements in this role include _ The product was launched on time and extremely successfully at ASRM in October 2024 _ At launch, we immediately acquired several major fertility clinics as customers

My role at Elo Health was to design and execute the customer experience function to drive retention and advocacy for the companies' innovation nutrition products. At Elo, I led a team of health coaches (registered dietitians), customer service associates and service designers to deliver an extraordinary customer experience. My achievements included the following: _ Contributed significantly to building a suite of innovative, biomarker data based personalised nutrition products. _ Defined and implemented the brand and customer experience for four Smart Nutrition products (gummies, biomarker testing, protein, supplements) which has led to an increase of nearly 20% in retention across products. _ Designed and championed automation of major customer experience processes leading to significant savings, and improved experience. As Elo‘s people ] culture lead, I shaped a remote culture of high performance, and retention. Our average engagement score is 95% (2022-23).

Auntie is a low-threshold mental well-being service for employees. The services are used by dozens of pioneering organisations, ranging from small expert companies to major global corporations and public-sector organisations. I supported Auntie in expanding into new geographical markets by developing a go-to-market strategy for new geographies, and introducing the company to major corporations in relevant markets.

TIGNUM upgrades the human performance of business professionals and their teams so they can expand the value they create. As part of the global leadership team, my key responsibilities were to drive customer demand, ensure customer success and enable operational excellence. _Development and execution of a data-driven demand generation strategy _Enablement of business development and pipeline management _Acquisition of strategic new clients _Development of customer onboarding processes and playbooks _Team leadership (recruiting, onboarding, mentoring, goal setting) _Continuous data-based process improvement _Contributing to brand and visual identity renewal In this role, my key achievements were: _Swiftly redesigning the service offering in wake of covid-19 _Acquired several multi-million euro strategic client relationships

Hintsa Performance is an international high performance coaching company, with a holistic approach to improving its clients’ lives and performance through a philosophy of high performance being a by-product of wellbeing. As Business Development Director, with P&L responsibility, my main responsibility was to grow our Central European business, by building and managing relationships with both flagship clients that were major global corporations and strategic partners, such as UBS and the World Economic Forum. Furthermore, I also played an integral role in defining the company's brand strategy and customer experience, as well as scaling the business via digital solutions. My key achievements in this role include: _Delivering year-on-year growth of over 100% _Establishing long-term, multi-million euro client relationships with flagship clients such as UBS _Leading a multidisciplinary team of medical doctors, performance coaches, psychiatrists, nutritionists, physiotherapists and programme managers

I worked as a consultant for top management, focusing on developing companies through business and brand strategies.

Our business idea was to provide digital tools for personal growth, aimed for the masses to whom the services would otherwise have been out of reach. We developed and implemented great ideas such as the first app to share emotions on Facebook. However, in all the excitement, we had overlooked having a tight focus, a solid strategy, a proper organization and clear leadership. After releasing two apps and an online course, the business was still not profitable so we decided to shut it down and parted ways amicably.

I was deeply involved in the business development of N2, and it quickly became the fastest growing creative agency in Finland. We grew a reputation for innovative solutions in branding, service design and marketing communications. Our work often supported major business transformation of our clients, which enabled me to introduce responsible business into their agenda. Steering the transformation projects of large international companies, such as Outokumpu (world’s largest producer of stainless steel) and Stora Enso (one of the world’s largest companies in paper and packaging), developed my experience in the intricacies of global B2B-business. I exited N2 to pursue a career abroad.