Paul H.

VP Private Brands @ Chewy

About

I lead teams to the forefront of developing a diverse portfolio of products that resonate with consumers. My experience encompasses a wide range of categories and a rich understanding of how consumers interact and shop for their needs giving the ability to develop a strong strategic plans and oversee the rollout of innovative products, all aimed at enhancing customer loyalty and satisfaction. The focus on impactful retail marketing and insightful communication strategies has been pivotal in propelling brand expansion. The stewardship of private brands demands a deep understanding of market trends and the agility to adapt to them. With a background in global sourcing and branding, I've championed initiatives that have nurtured strong relationships with partners and bolstered our market presence. My commitment lies in steering private brands toward a path of sustained quality and affordability.

Country

United States

City

Scottsdale

Industry

Retail

Skill

Account Management, Program Development, Retail Marketing, Sourcing, Product Design, Business Strategy, People Development, Retail Sales, Product Innovation, Global Sourcing, Team Leadership, Leadership, Negotiation, Retail, Strategy, Brand Management, Merchandising, Integrated Marketing, Marketing, Strategic Planning

Experience

VP Private Brands

Chewy

2023-1 - 2024-6 · 1 yr 6 mos

Plantation, Florida, United States

SR Vice President Global Sourcing, Product Development and Branding

PetSmart

2017-11 - 2021-7 · 3 yrs 9 mos

Phoenix, Arizona Area

Vice President Of Product Development and Branding Consumables

PetSmart

2017-2 - 2017-11 · 10 mos

Phoenix, Arizona Area

VP DMM, Dairy, Deli and Cooler

Sam's Club

2016-2 - 2017-2 · 1 yr 1 mo

Bentonville, AR

Multi-functional team leader and PnL owner for the Dairy, Deli and Cooler portfolio of businesses with over $3.5B in annual retail sales.

VP DMM Freezer/Cooler

Sam's Club

2014-5 - 2016-2 · 1 yr 10 mos

Bentonville, AR

Multi-functional team leader and PnL owner for the Freezer and Cooler portfolio of businesses with over $4B in annual retail sales.

VP Proprietary Brands

Sam's Club

2012-5 - 2014-5 · 2 yrs 1 mo

Bentonville, AR

Team leader responsible for managing the Walmart Private Brand portfolio across all departments (Food, Consumables and General Merchandise) with over $7B annual retail sales.

Sr Category Director -- Live Goods

Walmart

2011-1 - 2012-5 · 1 yr 5 mos

- Manage strategic direction and buying for Walmart's U.S. Live Goods business.

Sr. Director Brand Marketing

Walmart

2006-4 - 2011-6 · 5 yrs 3 mos

Oversaw the development and inplimentation of Walmart U.S. style brands. Including Better Homes and Gardens introduction and Hometrends relaunch.

Ex. Director Retail Marketing

Meredith Corporation

2002-3 - 2006-4 · 4 yrs 2 mos

Develop and oversee all retail marketing initiatives for Meredith key customers in the food, drug and mass channel. Leverage brand equity to create new revenue streams with retailers that utilize relationship-marketing programs with Meredith content.

Senior Marketing Manager

Nestlé Waters & Premium Beverages

2000-3 - 2002-4 · 2 yrs 2 mos

Developed and oversaw all integrated marketing initiatives for all channels of Nestle Waters key customers. Supervised team of 6 agency personnel (Ryan Partnership, Publicis Collaborative). Introduced national strategy for co-equity marketing.