Paul Hong

Global Sales Manager @ NOVAREX

About

Currently, I am in charge of overseas sales at BTC Corporation based in South Korea. My role is to discover new business opportunities and figure out the challenges of projects that are not progressing in customers' project pipelines and support the activities of customers(distributors) in the global nutraceutical and F&B industries. I am interested in finding the marketing points of nutraceutical ingredients by analyzing the target market based on cultural relativism and a holistic approach.

Country

South Korea

City

Seoul

Industry

Health, Wellness & Fitness

Skill

arabic, 영업관리, Business development, 시장분석, 새로운 비즈니스 기회, 해외판매

Experience

Global Sales Manager

NOVAREX

2026-1 - Present · 9 mos

대한민국 서울

Overseas Sales

Cell Biotech Co., Ltd

2023-6 - 2026-1 · 2 yrs 8 mos

대한민국 서울 서초구

New business development: Identified new business opportunities and supported partners' market launches. Managed global OEM/ODM sales for probiotics and nutraceuticals across the U.S., Japan, EU, and SEA. Drove full project lifecycle. (formulation, RFQ, negotiation, production coordination, and delivery) Strengthened key accounts: Generating steady multimillion-unit annual volumes. Coordinated with R&D, Production, QA, and Logistics to resolve issues and avoid delays. Executed evidence-based pricing strategies and secured margin-improving negotiations.

Overseas Sales Representative

BTC Corporation

2019-5 - 2023-6 · 4 yrs 2 mos

Ansan-si, Gyeonggi-do

1. Develop and expand the business in the export area, for the range of ingredients for the dietary supplement market in the SEA region, Taiwan, and Japan. 2. Develop and monitor the project pipelines of B2B clients, pursuing contracts, prospects, and partners 3. Maintain a relationship of mutual trust with the clients 4. Draft and negotiate commercial contracts in order to optimize the results 5. Guarantee customers' satisfaction (quality follow-up) 6. Support of marketing activities 7. Preparing for online and in-person trade shows (Vitafoods, Fi Global Connect, Hi Japan, etc) 8. Operate and manage government-funded export support projects

Education

Hanyang University

Anthropology and Economics (Double Major)

2012-3 - 2019-2 · 7 yrs

Final year project: A research on the effect of cultivations of specialties through capitalist mode on rural communities and lifestyles (Field: Seokgyo-ri, Sunheung-myeon, Yeongju-si, Gyeongsangbuk-do)