Paul Godley

Duties: - To optimise and provide analysis of the Bonmarché website to assist in maximising sales and conversion - Executing the A/B testing programme, analysing the results and then providing recommendations to help improve performance - Provide weekly on-site search performance analysis, and providing solutions for how to improve search conversion - Create and manage all online campaigns (promotions, coupons) - Provide analysis of our online customer survey, making recommendations and improvements based on findings and results - Main point of contact between eCommerce team and Customer Services Skills: - Formed part of the successful relaunch of the Bonmarché website in September from the Venda to Demandware platform. (now Salesforce Commerce Cloud) - Excellent time management, delivering tasks and projects to schedule - Super user of Demandware platform - Advanced Google Analytics user - Ability to create, edit and update content across the website using HTML - Clear and concise communication with key stakeholders and senior management throughout the business

I run, write for and edit the articles for a personal Formula 1 website, a link to which can be found here: http://www.theracingcircus.com/ The site was set up in September of 2012.

- Analyse new clients’ websites to identify outstanding SEO problems and performance baselines - Report this by writing a Health Check report for each new client - Monitor the performance of clients’ sites and provide both raw data and analysis to Account Managers for reporting to clients both on a regular basis and when there is exceptional information to report - Help clients and Account Managers to address SEO and other performance issues by providing expert information and problem solving services - Provide training to other teams to improve the general level of SEO and analytics knowledge within the company

Contributing to the production of a Formula E report which was published in The Times newspaper ahead of the season finale in Battersea Park. Writing about the music used within the series by conducting an interview with the series DJ. A copy of this work can be found on page 13: https://raconteur.uberflip.com/i/531474-formula-e