Paul Del Rey, CSL

As Chief Operating Officer of Striped Pig Distillery, I lead the strategic and operational execution of the business, ensuring we scale efficiently while staying true to our craft and brand heritage. My responsibilities include: - Operational Leadership & Process Optimization – Overseeing day-to-day operations, streamlining workflows, and implementing systems that drive efficiency and profitability. - Sales Expansion & Distributor Relations – Building strong distributor partnerships and driving market growth across new and existing territories. - Event Revenue Strategy & Activation – Developing and executing event strategies that maximize revenue, strengthen community engagement, and enhance brand visibility. - Barrel Program Management & Sales – Leading the growth and sales of our barrel programs to create unique customer experiences and revenue streams. - Brand Development Collaboration – Partnering with marketing and creative teams to refine brand storytelling and strengthen market positioning. - Strategic Reporting & KPI Delivery – Tracking performance, delivering actionable insights, and aligning teams to meet and exceed key business objectives.

Provide consultative services to businesses seeking to drive sales growth by crafting customized strategies, incorporating best practices, and providing the right tools and training to empower teams for long- term success. Conduct comprehensive assessments of sales teams' performance, identifying areas for improvement and implementing actionable plans to enhance efficiency and results.

As a GLG Council Member, I bring 24 years’ of experience in the beverage industry to help clients solve some of their toughest business challenges around distribution, field sales, key account management, marketing & leadership. GLG is the world’s insight network. It connects decision makers to the right experts so they can act with the confidence that comes from true clarity and have what it takes to get ahead. Its network of experts is the world’s largest and most varied source of first-hand expertise.

- Built and implemented a scalable sales infrastructure from the ground up, with a focus on trusted relationships, value-driven outreach, and measurable impact. - Helping clients proactively manage risk and streamline compliance through GRC Safe’s intuitive, secure, and centralized platform. - Leveraging 25+ years of sales and strategy experience to drive early traction, refine messaging, and build a revenue engine for long-term growth.

Many business leaders don’t have the time, expertise, or energy it takes to put a sales strategy in place that will drive revenue for years to come. That’s where I come in. As your Fractional Sales Leader, I will implement the Sales Xceleration Certified Sales Operating Management System to build a solid sales infrastructure for sustained growth. • Sales Strategy • Sales Infrastructure • Sales Management • Sales Team

Responsible for the Foodservice On Premise sales and Key Account business nationally. Directed the strategic planning and execution of sales initiatives to achieve and exceed revenue targets, resulting in a 63% increase in sales and 112% outlet growth over 4 years. Managed a team of 35+ sales and cross functional professionals to drive new business opportunities, foster existing client relationships, and negotiate high-value contracts with key accounts.

Responsible for the overall strategy and direction for the On Premise field sales teams in the US. Determined the necessary tools and resources the field teams need to achieve company priorities. Led multi stakeholder / department projects to impact the overall Red Bull On Premise business plans.

-Drive annual strategic business planning and execution processes within the East Business unit (19 states) -Lead and develop a team of 59 employees responsible for sales, distribution, marketing, account management, and event execution -Oversee $84MM in revenue annually -Support national development of overall US On Premise Strategy and subsequent business plans