Paul Gaicd

* Making business unusual, usual * We partner with founders, investors, educators and leaders to: * Build new purpose led business models and brands * Scale up existing ones to realise their potential * Remodel old ones to be truly fit for the future * Creating a world where no one is forced to choose between doing well for themselves and doing good for others

General Manager and Executive Marketing Director for Unilever Australasia’s biggest Division; sitting on ANZ board. Full P&L accountability and cross functional leadership across the Refreshment (Ice Cream and Hot Tea) portfolio. Wide channel responsibility (Grocery, Impulse, Retail, Health, Franchises and Online) and a diverse stable of brands including Streets, Blue Ribbon, Magnum, Ben & Jerrys, Paddle Pop, Cornetto, Gaytime, Weis, Pukka, Lipton and Bushells. Lead a direct team of 20+ and a cross functional Refreshments Leadership team of 10+ with a total division size of 200+ Lead at total company level - Sustainable Business, Growth Mindset, High Performing Business Teams and Integrated Business Planning

* Leading the Homecare Business for Unilever ANZ * ANZ Unilever Board Member * Head of Foundry for ANZ * https://foundry.unilever.com/ * Board Sponsor * Sustainable Business * Oversee * Overall Business Planning, Marketing Operations * KEY EXPERIENCES * ✔ Development & Leadership of Homecare Strategy, Implementation * P&L Delivery * ✔ M&A Exploration, Leadership & Integration planning * ✔ Competitor Review and response planning * ✔ Sponsorship of ANZ Sustainable Business * ✔ Local Leadership of Unilever Foundry * partnering with start ups to drive business/brand solutions * ✔ Leadership of several simplification projects * Innovation Planning/Choices, Business Planning S&OP * ✔ Development of SEAA E-Commerce Strategy for Homecare

Promoted to be responsible for Magnum, Cornetto, Gaytime and Calippo brands in ANZ as Marketing Manager and direct team of 3. Secondary responsibility as 2IC for Ice Cream Business Team and temporary leadership between Marketing Directors. KEY ACHIEVEMENTS: ✔ Successful turnaround of Magnum brand through development of “One More Magnum” vision/strategy. Rebuilt internal confidence & consumer perceptions through record breaking launch of Magnum Pink & Black, full development of local Magnum creations products and campaign, launch of Magnum Sydney pop up store, & Convenience Store Magnum freezer roll outs – taking brand to 14% growth. ✔ Recruitment & development of 3 x ABMs into marketing teams and recognition of best practice development plans + outside of team mentoring/coaching across wider marketing community. ✔Lead Ice Cream Business Team (Unilever’s largest category) in absence of director Dec-Mar and as 2IC throughout, lead S&OP, Business Team meetings, total portfolio A&P management, NZ Portfolio Strategy & Competitor war games/response strategy

* Responsible for the Sure Men Deodorant Portfolio in the UK & integration of Brylcreem into the Unilever business. * £47m UK Deodorant brand. Strategy delivering growth on an established brand (20% YOY) * Control of £9MMS Budget, P&L, full activation plans. * Lead partnership with Sky Sports News (inc. expansion to mobile and all comms development) * Delivered market leading Sales Promo + Digital engagement plan * SureMen Fast Cash Races

* Responsible for the successful launch of Dove Men+Care (£11MMS company priority launch) in UK, including: * Media planning across 360 plan, local creation of radio, digital, print assets * Portfolio management across 2 categories * deodorant & shower * Delivered incremental sales to both company and male grooming category.

* Category Manager * H&B April 09 * Oct 09 * Advisorship and captaincy with Asda on their H&B categories. * Delivering range review recommendations/reviews and promotional strategies. * Developed H&B Macro Space and "future stores" plan with senior Asda H&B business managers. * Persil/Surf Brand Building Exec * July 08 * Mar 09 * Managed Surf brand in UK * £45m Brand and significant A&P budget * 33% YOY growth. * Introduced two exclusive SKUs to UK & Developed integrated marketing plan including partnership with Sony BMG * Built DM strategy with redemptions of 22%+ * Knorr Global Brand Development Exec Sep 07 * June 08 * Worked on Global launch of Knorr Stock Pot across 20 countries * Responsible for packaging development including developing market merchandising solutions and single unit strategies.