Paula Wang

Lead the Google Play business for Asia Pacific. We help millions of mobile apps and games developers, as well as emerging AI native developers grow their reach and revenue globally.

General manager of the Mobile Apps and Games business, a multi-billion dollar operation. Built the first regional sales operation from the ground up and grew it by 3X in 3 years and into the No.1 growth contributor to global GBO Apps. Developed a high-performing and diverse team across Asia Pacific, including Southeast Asia and South Asia Frontier, Greater China, Japan, Korea, India, , Australia and New Zealand.

Lead a multi-billion-dollar business. Tripled the business in 3 years, by enabling millions of mobile game and App developers and web publishers to monetize their apps and websites globally. We strive to enable millions of mobile game and App developers and web publishers to monetize their apps and websites globally. Spearhead the One Google approach within the company to provide the best experience and services to our developers and publishers, offering a total solution with Google Cloud Platform, AI, Google Play, Adwords, Android, Corporate Development, CapitalG, etc. to our customers and partners. Led the Gaming vertical transformation and Tier2-3 city expansion globally for our developers. Led the transformation of key verticals including Gaming (both apps and web), OEMs, video and significantly improved the health of the ecosystem.

Lead the overall Microsoft China partner ecosystem transformation strategy including Cloud partner recruitment, enablement, partner incentives, and marketing. Manage a team of senior sales and marketing professionals to drive the overall partner-led revenue contribution to the company's topline in China.. Drive the overall community engagement with a variety of partners, including ISVs/CSPs (Cloud Solution Partners). • Built the partner cloud capacity for Microsoft China from an ecosystem of a few to over 2,500 for O365 and Azure. • Created the ISV Hub (a Marketplace-like community) to drive ISV recruitment, Partner-to-Partner connection and ISV engagement with Microsoft. • Transformed how Microsoft goes to market in China, from MSFT-led Anti-Piracy motion to Partner-Led solution-selling motion. Improved the co-selling revenue contribution from 7% in FY15 to 18% in FY16. • Established the Microsoft Partner Business School, with MSFT sellers train Partner sellers, MSFT marketers train Partner marketers and MSFT technical engineers train Partner engineers and integrated training with marketing investment and partners sales • Improved partner marketing capabilities and ROI from 1:15 to 1:50. Significantly improved the partner attach to Cloud deals.

Lead the Marketing Platform team (Digital Marketing/Social Media, Event Marketing) for Asia Pacific Japan China (APJC) Theater and the Greater China Region. Launched the flagship event platform Cisco Connect/Live in Greater China. Ran the 100-city roadshow with and for our SMB partners across China. Build scalable marketing platforms, including digital/inbound marketing/social media marketing (Social Ambassador Program, Online Community, On-demand video marketing), strategic events (Cisco Live, Cisco Connect) and roadshow marketing (Multi-City Roadshow). Transform the field marketing from ad-hoc events to integrated marketing engagement with customers. Successfully launched the Cisco Interaction Network Techwise online TV show in China. Led customer acquisition team for Cisco's 2010 WorldExpo marketing. Drove customer engagement for Smart Connected Communities for a pipeline of $2Billion.

Led a team of marketing managers to drive global CRM marketing, Offers and overall GTM strategy for Unified Communications solution for the SMB market segment. Drove the campaign planning and execution for to-partner and thru-partner/to-customers. Spearheaded the creation of an SMB/Partner online community. Help Cisco fundamentally shift the marketing approach from just demand generation to proactively engaging, listenting to and enabling SMBs to meet their own needs.

Drove online marketing and sales for the Personal Audio and Mobile Electronics categories including MP3 players and personal navigation systems. Spearheaded a renewed focus on optimizing online engagement with customers and ultimately driving maximum sales online both via sonystyle.com, and select online merchants such as amazon.com, bestbuy.com and circuitcity.com. Integrated the operations between sonystyle.com and sonystyle stores. Orchestrated integrated marketing (to-customer, through-retail and to-retail), a new way of marketing in a traditionally channel-driven corporate environment. Launched nav-u, Sony's re-entry into the GPS market. Catch a glimpse of the vision for Sony at www.sony.com/nav-u

Led WW Channel strategy and planning for the WW Small Business Group. Incubated and launched the WW Small Business Specialist program. (http://www.microsoft.com/presspass/press/2005/jul05/07-08SmallBizSpecialistPR.mspx) Program was well-received by our partners and by industry analysts. Micro-level: Developed the go-to-markets and sales and marketing programs on a global basis for the real-time collaboration group. Macro-level: Scaled an emerging business by enabling better leverage of existing sales/marketing engines including the partner ecosystems. Internal evangelism.

WW strategic planning for the PSG (Personal Systems Group), including product portfolio management. Created the business case for online stores for SMB customers. Managed MDF funds from Intel and Microsoft. Developed alternative sales channel for SMB customers.

Assessed sales opportunity management process for the SMB National Practice

Elected Graduation Speaker Nicholson Scholarship recipient