Paula Voigt

Responsible for leading digital transformation and customer engagement initiatives across the LATAM region and Canada, acting as the SME for key technical platforms and bridging global strategies with the specific needs of local markets. Led global projects in the region, translating strategic guidelines into solutions tailored to the realities of LATAM affiliates. Acted as Subject Matter Expert (SME) for Salesforce Marketing Cloud (SFMC), Veeva CRM, AbbVie Pro, and Adobe AEM, supporting initiatives from technical design to go-live. Implemented and supported digital engagement journeys for HCPs, with a focus on omnichannel strategies, automation, scalability, and compliance. Served as a liaison between global teams, affiliates, commercial, medical, legal, and technology areas to ensure integrated and effective deliveries. Developed governance frameworks, user enablement materials, and provided ongoing technical support. Led projects aimed at advancing the region’s digital maturity, with a strategic vision focused on innovation, efficiency, and customer experience.

Led the end-to-end implementation of AbbVie’s new instant messaging channel (WhatsApp) across LATAM affiliates, bridging business, technology, and compliance needs into a scalable solution. Key Responsibilities: - Acted as the main liaison between local affiliates, global teams, legal, compliance, and IT to ensure alignment and secure implementation. - Translated business requirements into clear and actionable platform specifications. - Coordinated cross-functional teams to execute pilots and go-lives in multiple countries. - Facilitated risk assessments, approval processes, and governance with Legal, OEC, and Privacy. - Created user guides, training materials, and onboarding processes for local teams. - Supported platform rollout with live troubleshooting, vendor coordination, and continuous improvement planning. Key Skills Developed: - Cross-functional project management - Stakeholder engagement and influence across global and local levels - Digital channel implementation (WhatsApp for Business/Sales) - Regulatory alignment and compliance in healthcare communications - Technical documentation and user enablement - Change management and communication strategy

Led the implementation and optimization of digital channels to support marketing strategies in the Brazilian affiliate, with a focus on building the foundation for omnichannel engagement. Key Responsibilities: - Spearheaded the launch of the WhatsApp channel integrated with Salesforce Marketing Cloud (SFMC), enabling compliant, automated communication flows for HCP engagement. - Developed and automatizaion end-to-end processes for use case approval, content workflows, and message automation within SFMC, VEEVA CRM, WEBISTES. - Created best practices, user guides, training materials, and support models to ensure adoption across marketing teams. - Partnered with cross-functional stakeholders (Marketing, Medical, Legal, Compliance, and Agencies) to align digital initiatives with business objectives. - Supported the development and execution of omnichannel campaigns using integrated platforms (SFMC, Veeva CRM, Websites, Foundry). - Contributed to the strategic planning of content distribution and personalization based on customer journeys and data insights. Key Skills Developed: - Marketing Automation (Salesforce Marketing Cloud) - Digital Channel Strategy - WhatsApp for Business (Health Sector Use Cases) - Omnichannel Campaign Planning - Content & Workflow Optimization - Stakeholder Collaboration - Process Design & Governance - Training & Enablement -Data-Driven Marketing

Worked on an insurance company's technological innovation project, where I am part of the whole process of solution-finding and execution, together with software architects and developers team. My key role is understanding the customer's needs in order to offer the best solution for their product, by being precise with their objectives and expectations. Activities: - Epics, Features, and User Stories planning; - Backlog management; - Team management; - Road Map building and updating; - Item prioritization; - Team's performance strategy; - Review and Retrospective ceremonies supervision. Tools: Jira, Kanban, Confluence, Miro, EasyBICurrently working on an insurance company's technological innovation project, where I am part of the whole process of solution-finding and execution, together with software architects and developers team. My key role is understanding the customer's needs in order to offer the best solution for their product, by being precise with their objectives and expectations. Activities: - Epics, Features, and User Stories planning; - Backlog management; - Team management; - Road Map building and updating; - Item prioritization; - Team's performance strategy; - Review and Retrospective ceremonies supervision. Tools: Jira, Kanban, Confluence, Miro, EasyBI Skills: Project Delivery · Product Management · Analytical Skills · Product Development · Product Road Mapping · Agile Methodologies · Scrum · JIRA

I worked throughout the project delivery, focused on the process - from the development planning, through testing, business rules validations, workflows and knowledge transfer materials structuring. I am consistently prioritizing the value delivered to customers and end users as well as the quality of deliveries and product sustainability. Tools: Miro, Confluence, Jira, Sitecore, Kanban, Planner, Re:viewI worked throughout the project delivery, focused on the process - from the development planning, through testing, business rules validations, workflows and knowledge transfer materials structuring. I am consistently prioritizing the value delivered to customers and end users as well as the quality of deliveries and product sustainability. Tools: Miro, Confluence, Jira, Sitecore, Kanban, Planner, Re:view Skills: Customer Relationship Management (CRM) · Analytical Skills · BrowserStack · Sitecore · Manual Testing · Scrum · Process Improvement · JIRA

I dealt with national and international clients, being responsible for the management and strategies guidance of digital content and platforms, in addition to solving problems regarding the website content verification and validation, deadlines, and customer requirements. Tools: Sitecore, Adobe XD, SEO, Google Analytics, Planner, Scrum.I dealt with national and international clients, being responsible for the management and strategies guidance of digital content and platforms, in addition to solving problems regarding the website content verification and validation, deadlines, and customer requirements. Tools: Sitecore, Adobe XD, SEO, Google Analytics, Planner, Scrum. Skills: Customer Relationship Management (CRM) · Content Planning · Adobe Photoshop · Adobe XD · Miro Collaboration Platform · Sitecore · JIRA

Undergraduate Research Assistant, scholarship holder of the Nutritional Status project and eating habits of university students at UFSC: analysis of the pilot study. Guiding Professor: Marcela Boro Veiros

Uma empresa de Empanadas Artesanais de Florianópolis, trazendo um proposta de alimentos feitos com carinho e dedicação para você. Ocupações do cargo: contabilidade, administração financeira, documentação, planejamento estratégico.

Programa de Educação em Nutrição (PET): É um Programa de Educação em Nutrição de Excelência Acadêmica. Baseia-se nos Princípios Metodológicos da Educação Tutorial e Colaboração da Qualidade de Ensino, a partir de ações na Educação de Ensino Superior. Projetos que priorizam a pesquisa, ensino e extensão, sendo feitas com a experiência dos professores do tutores afim de conduzir para a produção científica.

The MBA in Digital Business was focused on digital transformation, data-driven strategy, bussines strategy, innovation management and emerging technologies. Throughout the program, I developed advanced capabilities in digital strategy, analytics, innovation governance, and stakeholder management across cross-functional and international contexts. My final thesis explored the challenges and opportunities of integrating Artificial Intelligence and Big Data into pharmaceutical marketing directed to healthcare professionals, balancing innovation with regulatory compliance and data privacy requirements. The research combined academic evidence and industry insights to design an operational governance framework for scalable and responsible AI adoption in highly regulated environments. This experience strengthened my ability to bridge business strategy, technology, and governance — enabling organizations to drive innovation while managing risk and ensuring sustainable digital transformation

Matriculei-me no College em Manhattan, onde cursei Computer Science e tive a oportunidade de mergulhar em disciplinas fundamentais, incluindo linguagens de programação como HTML, Python, CSS e JavaScript, além de Business and Leadership, Análise de dados, Oratória e comunicação em inglês, e Redação na língua inglesa.