paula rodrigues

I am a designer with a multidisciplinary background in product and communication design. In my professional practice I embraced projects in branding, packaging, information design, strategy and management, editorial, copywriting, identities, campaigns, and developed many communication materials. During my MA in Communication Design in Central Saint Martins I explored how visual information could support parents in feeding their children, where I involved not only specialists but also end-users in the process. I am interested in holistic approaches with the focus on people, and where my practice can add value in a meaningful and engaging way. Interests: Information design, User experience | User interface, Service design, Research, Behavioral change, Social innovation, Inclusive design, Co-design, Food politics, Human factors, Simplification