Paula Paredes

Head of Finance @ Vitapro S.A.

About

Senior leader in Finance, Product & Digital Strategy, and Data-Driven Growth, with 8+ years of experience driving profitable growth and transformation across corporate and startup environments. I specialize in financial strategy, pricing; profitability, ecommerce growth, product strategy and advanced analytics, bridging commercial ambition with financial discipline to turn strategy into measurable results.My career has focused on building scalable models, optimizing unit economics, and leading cross-functional initiatives that improve decision-making at the executive level. Recognized for strong execution, analytical rigor, and ownership mindset. I am particularly interested in scaling data-informed businesses, financial innovation, and digital platforms with real economic impact.📩 Contact: paulaepb2@gmail.com

Country

City

Ecuador

Industry

Transportation/Trucking/Railroad

Skill

Metodologías ágiles, Diseño de experiencia de usuario (UX), Canales digitales, B2C Marketing, B2B Marketing, Google Ads, Google Search Console, Financial Analysis, Forecasting, Growth Hacking, SEMrush, Contentful, Team Management, Digital Transformation, Microsoft Excel, Microsoft PowerPoint, Liderazgo de equipos, Trabajo en equipo, Capacidad de análisis, Gestión de proyectos

Experience

Head of Finance

Vitapro S.A.

2026-1 - Present · 9 mos

Гуаякиль

Board Member & Investor

EHT COMPANY

2024 - Present · 2 yrs

Driving financial performance and strategic growth for a 50M+ PEN company. Leading FP&A, investment decisions, and cross-functional initiatives to scale profitability and long-term value.