paula whitaker

product marketing co-ordinator

About

I am responsible for planning and implementing product marketing communications activities for Juta's Law and Academic divisions.

Country

south africa

City

cape town

Industry

publishing

Skill

copywriting, publishing, public relations, marketing communications, content management, marketing communications planning, advertising, budgets, digital marketing, product marketing, marketing copy, online publishing, email marketing, newsletters, press releases, management, publications, project management, online marketing, online advertising, media planning, multi media marketing campaigns, product catalogues, website updating, newsletter production, seminar marketing, launch events, sponsorship, price lists, copy editing, events, sponsorship relations, seminars, research, proofreading, books, project planning, editing, web content, campaign plans, content development, direct marketing, internal communications, brand awareness, creative briefs, database marketing, brochures, email newsletter design, media relations, marketing

Experience

events co-ordinator

juta & company ltd.

2001-1 - 2005-8 · 4 yrs 8 mos

* Events * Overall responsibility for the Law seminar function * Contributed towards strategic planning for Law seminars, workshops and paid-for training events * Handled marketing and communications functions relating to seminar events, workshops and training events * Planned, arranged, co-ordinated and executed Juta Law seminars, workshop events and paid-for training events as well as sponsored conferences and exhibitions * Strategic planning, budgeting, implementation and reporting back regarding cost of sale spend * Coordinated the planning and producing of seminar support material * Managed the invoicing, registration and payment follow up process * Hired and managed seminar telesales and other required staff * Managed and policed the brand in the seminar and events context * Measured, monitored and reported back on the effectiveness of events activities * Venue bookings and flight and accommodation arrangements * Dealt with external suppliers relating to seminars and events * Planned and executed launch events as required