Paula Marins

Paula Marins

Omnichannel Manager @ Biogen

About

Omnichannel Strategy | Digital and Events Operations | CX | Performance Management I put passion and enthusiasm into everything I do. I am a creative and dynamic professional, with a marketing industry background that includes people management, marketing strategy, and developing and producing virtual and in-person multi-channel programs, through solid positioning, content, creativity, planning, project management, digital and social extensions, and cross-functional relationship management Proven track record developing and executing projects to achieve superior results, demonstrating data-driven strategic thinking, experimentation, customer orientation, and operational excellence Skilled in cultivating excellent relationships with clients and colleagues, leading teams, and building and maintaining strategic alliances. Able to prioritize effectively to accomplish multiple tasks and complete projects under pressure. Fast learner, change agent, and innovative problem solver with a passion for results. Experience working with globally distributed teams.

Country

Brazil

City

São Paulo

Industry

Marketing & Advertising

Skill

business operations, Marketing digital, Business Process Improvement, Strategic Planning, Event Management, Marketing Strategy, Corporate Events, Leadership, Strategy, Management, Budgets, Hospitality, Negotiation, Meeting Planning, Market Planning, Tourism, Event Planning, Hospitality Industry, Events Coordination, Hospitality Management

Experience

Biogen

Omnichannel Manager

Biogen

LinkedIn
2023-10 - Present · 3 yrs

São Paulo, São Paulo, Brasil

Biogen

Customer Excellence & Operations | Events & CX Lead

Biogen

LinkedIn
2019-7 - 2023-10 · 4 yrs 4 mos

São Paulo

Manage daily business operations (team, budget management, data tracking) Manage marketing operations processes, governance, and ways of working Through KPI´s analysis and reporting, identify opportunities to improve operations and strategies with customers – and make route corrections if necessary Create systems, processes, and tools to support the growth of the organization, while providing a seamless, effortless customer support experience. Identify development needs with IT, digital and other areas to improve and streamline operations Supplier selection/contracting/business management (BID, operation oversight – SLAs, KPIs) Implementation of new tools (Salesforce / Veeva, etc.) Functional escalation management Global alignment with Customer Excellence and SMM areas Working with 04 directs reports

Biogen

Business Operations Coordinator - Medical Events

Biogen

LinkedIn
2018-4 - 2019-7 · 1 yr 4 mos

São Paulo e Região, Brasil

Responsible for the development, deployment, delivery, process improvements and lifecycle management of fundamental business processes to enable all Medical functions. - Tracking the Annual Plan (Grants, Sponsorships, Support to Congresses, Advisory Boards and Medical Events); - Management of external vendors ; - Deliver projects to enable achievement of goals and objectives, including competitive bidding, contracting and executing payments per services rendered; - Operational support to the field medical team ; - Audit readiness: responsible for tracking and documenting medical ; - Management of Grants and Donations documents, interacting with the G&D Committee and Compliance Officer or the Grant and donations processes

Owner - EVENT CO.

Helping companies achieve their goals through Events / Live Marketing

Owner - EVENT CO.

2017-10 - 2019-7 · 1 yr 10 mos
Merck

Events & Travel Manager - Strategic Sourcing & Enterprise Services Country Lead

Merck

LinkedIn
2015-1 - 2017-8 · 2 yrs 8 mos

São Paulo, São Paulo

Responsible for implementation, management and governance of the Strategic Meetings Management Program on Brazilian affiliate. - Strategic business partner for internal clients, leading the country team - Strong proficiency in departmental technology tools and reporting data (Power BI, Spotfire and Tableau) - Expert in industry trends and best practices - Responsible for Local Meeting & Travel Services strategy • Managing implementation and operation of SMMP (Strategic Meetings Management Program ) • Establish and monitor SLAs & KPIs for customers and suppliers • Managing and tracking of all meetings data and transparency requirements • Gains understanding of customers' business requirements - challenge requirements as necessary • Collaboration with Global & Local Procurement in support of Merck's supply strategy • Maintaining service excellence for both meetings & travel • End to end meetings process control • Cooperate with Compliance to provide local regulatory/compliance specific requirements including Policy & SOP’s - Strong process excellence background Job assignment (April to December´16)- Latam Congress Regional Lead - Management of external suppliers (global level) - Stakeholder Engagement with multiple internal clients (Procurement, Finance, Medical Affairs, Audit, Business Operations, Compliance, Country Point of Contacts and other key stakeholders) - Lead internal communications to key stakeholders across the region around the Program - Implementation of the CRM technology across the region

Novartis

Events Area Coordinator

Novartis

LinkedIn
2012-8 - 2015-1 · 2 yrs 6 mos

São Paulo Area, Brazil

- Management of the Events Team - 8 employees - Negotiation with suppliers, medical organizations, promotional agencies. - Coordination and interface with corporate travel agencies, airlines companies and events housing - Strategic planning and view towards company results - Coordination of several national and international conferences in a pharmaceutical area - Strategic control of the budget of the area.

Novartis

Medical Events Analist

Novartis

LinkedIn
2008-1 - 2012-7 · 4 yrs 7 mos

From Jan, 2008 to Jan, 2010 Events account supervisor - full dedicated to Novartis (TAT Corporate)

Hyatt

Events Coordinator

Hyatt

LinkedIn
2006-7 - 2008-1 · 1 yr 7 mos
Royal Palm Hotels & Resorts

Events Assistant

Royal Palm Hotels & Resorts

LinkedIn
2002 - 2006-7 · 4 yrs

Campinas Area, Brazil

Walt Disney World

F&B Assistant - College Program

Walt Disney World

LinkedIn
1999 - 2000 · 1 yr

Orlando, Florida Area

Education

ESPM

ESPM

LinkedIn

Gestão Estratégica de Pessoas

2015 - 2015
Universidade Anhembi Morumbi

Universidade Anhembi Morumbi

LinkedIn

Turismo

1997 - 2000 · 3 yrs

Paula Marins's Contact Information

Email

******@***.com

Phone

(**) *** ****

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