Paula Iwamizu

Led ecommerce marketing strategy, driving revenue growth across digital channels. Managed end-to-end social media marketing campaigns, increasing brand engagement and customer acquisition. Developed and executed content strategies to optimize product pages, blogs, and email marketing, enhancing SEO and user experience. Collaborated with cross-functional teams to ensure seamless integration of marketing campaigns on ecommerce platforms. Oversaw paid media initiatives (Google Ads, Facebook, Instagram) to optimize ad spend and maximize ROI. Monitored and analyzed campaign performance, providing insights to continuously improve traffic and conversion rates. Spearheaded collaborations with influencers and brand ambassadors to drive product visibility and sales. Coordinated promotional calendars for key product launches, ensuring alignment across all digital marketing channels. Enhanced customer journey through A/B testing and personalization of landing pages and email content. Managed relationships with external partners and agencies for campaign execution and optimization. Skills: Social Media Marketing, Influencer Collaboration Content Management & SEO Strategy Paid Media Management (Google Ads, Facebook, Instagram) Data Analysis & Performance Tracking Email Marketing & A/B Testing Agile Methodologies, Scrum Project Management using Jira

Macro strategic planning of products and campaigns Strategic and tactical planning Campaigns based on ROI, Ebitda and Margin Agile Scrum Trello Identify opportunities and deliver product improvements Deployment of actions from the strategic to the tactical with the communication and CRM teams Monitoring of purchases, exchanges and returns processes and operations in general Markets business contact Analytical look at the main ecommerce KPIs: revenue, tx conversion, ROI, ebitda. Calendar of annual actions Annual budget for marketing and e-commerce actions Development of own brand with suppliers Prospecting partners and strategic alliances

- Management of e-commerce for retail; - Implementation of Garmin Brasil e-commerce operation https://www.garminstore.com.br/ - Negotiation, Implementation and solid growth of the main marketplaces (B2W, Amazon, ML, Netshoes, Carrefour, Centauro, Via Varejo and Dafiti) - Implementation of strategic partners: Premmia Points Program (BR Petrobrás), Km de Vantagens (Ipiranga Network), Sphere Program (Santander), Smiles Points Program; - Process management (alignment with customer service, IT, operations, products and marketing) - Sales management (ROI, KPIS, Product Value Analysis) - Digital marketing management (Tagging and analysis of results with GTM, retargeting, Facebook pixels, Instagram pixel, Criteo, AB hotjar test) - Adobe Campaign, email marketing tool - Adwords management and Google Analytics configuration, with all metrics and sales funnel VTEX, Ciashop and Protheus

Leader of the digital marketing team focused on conversions; Working with e-commerce for retail; Responsible for new channels and partnerships; Development of marketplaces (from closing the partnership to integrations): Cnova, B2W, Dafiti, Mercado Livre Digital marketing development with Google Analytics, Google Tag Manager, Google Adwords, Google Merchant (Google Shopping), Buscapé CPA BI tool with Admatic and GA Remarketing with Criteo Re-engagement/retention with Shopback Traffic with Buscadesconto, Lomadee, Petrobras Premmia Evaluation of products and services by the Trusted Company B-selling platform experience Ensure Positive ROI Email marketing campaigns

- Retail and B2B e-commerce management - ROI presentation and BI analysis - Implementation and monitoring of Analytics, tag manager and triggers - Annual campaign planning - Team development - CRM segmented customer x product x average ticket development - Negotiation of offers with products/commercial and segmentation of products by channel - Development of partnerships with Affiliate Marketing (ad2games) and performance analysis (CPC, CPA, CPM) - Price, turnover and product margin analysis - Insertion of campaigns and segmented products in Buscapé and Google Manager Accounts Adwords and performance analysis (CPC, CPA, CPM) - Monitoring of Social Networks (Facebook and Youtube) - Customer engagement and promotions through offers, loyalty and campaigns - E-mail marketing - Responsible for SEO and SEM - Experience with Vtex, Ciashop and Protheus - Handling and monitoring of Precifica - Advanced Excel - Relationship with partners (KM de Vantagens and Shopfácil)

Senior Marketing Coordinator, responsible for leading the team. Strategic marketing-commercial-IT alignment. Creation and execution of email campaigns and monitoring. Planning, monitoring and control of marketing actions. Content generation and institutional website management. Generating offers and managing products on a B2B e-commerce site. Management and monitoring of social networks and digital media. Strong performance with digital marketing, planning, development and creation of websites, inbound marketing strategies and digital media. Experience in HTML, Illustrator, Photoshop, Magento, Drupal and Wordpress. Experience in google anaytics, SEO and adWords. Strong critical census, strategic vision, entrepreneurial, analytical profile, excellent interpersonal skills, leadership skills.

Planning, Organization and Realization of Corporate Events. Content generation and website management. Planning, monitoring and control of marketing actions (Adwords, SEO, Display, E-mail Marketing). Monitoring and follow-up of Social Networks (Facebook, Twitter and LikedIn). Digital marketing agency service (Newsletters and E-mail Marketing briefing, editorial planning approval and guidelines). Relationship with the press office. Development and conduction of market research. Coordination for the implementation of Corporate Social Network (byYou – TOTVS) and ERP system implementation (ERPFLEX – TOTVS). Solid participation in the strategy, communication and execution of the 15th and 16th AUTOCOM Fair and Congress.

Layout Creation (Customized cards for business customers, Banners for events, Folders for advertising campaigns, Cards for internal awards, Creation of Layout for Banco do Brasil's Annual Project Notebook). Internal Journal (Layout Creation, Text Organization, Editing, Closing, Sending the material). Intranet (Creation of internal pieces to publicize projects and campaigns, Editing and treatment of images). Events (Budget and contracting with suppliers, Participation and organization, Control of Materials and gifts, Post Event, Feedback, data compilation).

Estudo de BI, BD, analytics e data mining.

Definição de KPIs, criação de conteúdo, projeção de mídias online, SEO, Adwords, Display, E-mail marketing, Google Analytics.