paula de villavicencio

doctoral student

About

Offering eight years of management experience combined with effective team building and implementation skills. Eight years of writing experience including my latest project, a fantasy trilogy based on the Lake of Bays. Possess leadership ability to conceptualize, structure and achieve marketing objectives. - six years of customer service and work experience - 12 years of working in a team-based environment; dance background - Trained in Adobe FrameMaker, InDesign, Photoshop, SDL LiveContent Architect, DITA, and XML - Proficient in MS Office Suite; Word, Outlook, Excel, Visio, and PowerPoint - Possess exceptional time management and organizational skills; skillful in providing conflict resolutions - Keen attention to detail and a desire for accuracy - Clear and concise communicator; fluent in English, and Spanish, elementary knowledge of French - Comfortable working independently and with a team

Country

canada

City

toronto

Industry

marketing and advertising

Skill

teamwork, leadership, writing, marketing, editing, microsoft office, public speaking, time management, research, indesign, organization skills, proofreading, project management, communication, event planning, photoshop, social media marketing, dita xml, technical communication, written communication, visio, microsoft excel, framemaker, oral communication, team leadership, social media, customer service, technical writing, powerpoint

Experience

doctoral student

digital marketing coordinator

clearpath inc.

2016-1 - 2016-8 · 8 mos

* Launched Adwords for OTTO Motors, creating keywords and content strategy, which contributed to an ROI of 5,500% * Assisted in launching FY17 content strategy, executing assets that contributed to 60% of monthly lead targets * Helped launch ottomotors.com on CRAFT CMS, ensuring proper tracking and automation was established for brand unveil through Pardot * Brought CRO engine online, tweaking copy, design, and collateral to maximize conversions

associate technical writer

emc

2015-5 - 2015-8 · 4 mos

* Produced copy and production edits of more than 28 guides; Including administration, installation, and operation guides for SourceOne and NetWorker products over two co-op terms * Worked in collaboration with a team of engineers and senior technical writers; documentation for updates and new product guides * Authored hardware and software product documentation including installation, operation, maintenance instructions, and release notes * Migrated 28 user guides from Adobe FrameMaker to SDL LiveContent Architect (DITA, XML) * Created and published documentation for different aspects of the EMC SourceOne and NetWorker product; archiving email, files, and Microsoft SharePoint content

lifeguard and instructor

city of kitchener

2011-5 - 2014-9 · 3 yrs 5 mos

* Planned lessons and classes to the members of the Kitchener/Waterloo Region * Met the mandatory requirements to ensure smooth and safe procedures on a daily basis * Resolved conflicts quickly between patrons * excellent customer service to create a positive experience for all * Met and altered teaching methods to fit the needs of both adults and children * worked well with both

marketing assistant

velocity incubator

2014-1 - 2014-4 · 4 mos

* Developed and implemented an online marketing strategy for startup brands * promoted and advertised through the use of social media platforms * Published articles, blogs, and updates on social media platforms * Facebook, Twitter, LinkedIn, Tumblr, and WordPress * Managed and updated the Velocity website * use of photos and new blogs * Communicated and promoted the company to external users