Paula Cionca, PhD
Co-Founder & CMO @ Genezio
About
At the intersection of AI innovation and strategic marketing, I drive how we build and communicate trust in intelligent systems. As Chief Marketing Officer at Genezio, I lead the positioning of our agent evaluation platform—designed to help enterprises test and validate their AI apps before they reach real users. In a world where AI is powerful but unpredictable, Genezio simulates real-world usage with agents that reflect diverse user intentions—from fact-checkers to troublemakers—to surface hallucinations, ethical risks, and business-critical blind spots before they go live. 💡 My work lives where deep tech meets customer obsession: – Translating complex AI infrastructure into clear business value – Crafting GTM strategies that resonate with enterprise buyers – Building narratives that move beyond “cool tech” into trusted impact
Romania
Bucharest
Computer Software
Product Development, Public Speaking, Marketing Strategy, Commercial Planning, Business Analysis, Training, Communication, Management, Higher Education, Business Strategy, Organizational Development, Project Management, User Experience (UX), Databases, C++, Negotiation
Experience

Product Owner/ Business Analyst
Bucharest, Romania
- Driving the success of software projects through the entire product development lifecycle - Skilled in stakeholder management, requirements gathering, product roadmap, and project delivery - Collaborates closely with cross-functional teams, including developers, designers, quality assurance, and project management - Creates and maintains product roadmaps, manages backlogs, and ensures timely delivery of software products - Experienced in agile methodologies and able to adapt to changing requirements and timelines - Strong communication and presentation skills, with the ability to convey complex information to diverse audiences

Business Analyst
Bucharest, Romania
- Coordinate sprints, retrospective meetings and daily stand-ups; - Estimate velocity & Manage team capacity; - Coach team members in Agile frameworks; - Facilitate internal communication and effective collaboration; - Be the point of contact for external communications (e.g. from customers or stakeholders); - Work with product owners to handle backlogs and new requests; - Resolve conflicts and remove obstacles that occur; - Ensure deliverables are up to quality standards at the end of each sprint; - Working in Azure DevOps to track the pipelines, to merge & deploy

Scrum Master
Bucharest, Romania
- Facilitate and organize all Scrum activities including daily Scrum meetings, sprint and release planning, sprint reviews, and retrospectives. - Guide and coach the team on Scrum and Agile practices to improve overall velocity and achieve objectives. Coordinate the resolution of impediments across organizational boundaries. - Provide support to the team using a servant leadership style and leading by example. Assess agile maturity of the team; - Coach project team to reach higher levels of maturity through continuous improvement.

IT Business Analyst
Bucharest, Romania
(web & mobile applications) - Communication between the business & technical team to continually deliver the expected features. - Backlog management and communication: backlog refinement (defining epics, user stories and acceptance criteria), requirements traceability & prioritization, scope and change management. - Requirements analysis and modelling: diagrams, wireframing and prototyping, UML, BPMN, define assumptions, constraints - Run workshops and training sessions. - Experience in an agile environment: provide coaching for team members, fulfilling the role of Product Owner or Scrum master in specific projects. - Took Project Manager responsibilities on specific projects: provided coaching for team members, ensured delivery was within the agreed quality standards and time frame, analysed current processes and flows and propose improvements, monitored development cadence and submit forecast calculations for better team predictability. - Tools: Jira, Intervals, Confluence, Balsamiq, Draw.io, Figma, Miro

Founder & President
Bucharest, Romania
Toastmasters UPB is a club member of Toastmasters International with the purpose of developing the public speaking abilities of technical students, especially from Universitatea Politehnica of Bucharest, by promoting 4 essential values: respect, integrity, service, excellency. - Presides at meetings of the Club; - Guides club in carrying out its mission and insures that all club activities are in accordance with Toastmasters International guidelines - Represents Club at Area/District meetings - Plans agenda and presides over club executive committee meetings- Presides at meetings of the Club; - Guides club in carrying out its mission and insures that all club activities are in accordance with Toastmasters International guidelines - Represents Club at Area/District meetings - Plans agenda and presides over club executive committee meetings

President
București, România
The Electronics Students League is an organisation dedicated to the pursuit of knowledge in all shapes and forms, not only for its members, but for all students of the Faculty of Electronics, Telecommunications and Information Technology. We take it upon ourselves to organize various events which aim to educate and also to entertain our fellow students and also to represent the interests of the student body in front of the university officials. - Project management (more than 1000 members and 300 active members) - Representing the students in the Faculty’s and University's Committees - Organizing and coordinating events for the Faculty’s students and also students from Politehnica University of Bucharest - Leading people and mentoring in the personal development area - Re-branding the organization - High degree responsibility

Student Assensor
Romanian Agency for Quality Assurance in Higher Education (ARACIS)
Bucharest, Romania
- Responsible with the students component during the institutional evaluations of the Romanian universities - Through discussions with students, highlights the problem in the universities

Speaker Coach
Bucharest, Romania
A TEDx event is a local gathering where live TED-like talks and videos previously recorded at TED conferences are shared with the community. TEDx events are fully planned and coordinated independently, on a community-by-community basis. The content and design of each TEDx event is unique and developed independently, but all of them have features in common. https://tedxuniversitateapolitehnicabucuresti.com/

Research Intern
Gif-sur-Yvette, France
Point Cloud Video Quality Advanced 3D representations of the world are enabling more immersive forms of interaction and communication, and also allow machines to understand, interpret and navigate our world. 3D point clouds have emerged as an enabling representation of such information. A number of use cases associated with point cloud data have been identified and corresponding requirements for point cloud representation and compression have been developed. Compare the differences between Point Cloud metrics and Mesh metrics after compression. - Theoretical study of Point Cloud metrics, Mesh metrics along with the compression method for both cases and the TMC1V0 mechanism; - Understand the existing MATLAB scripts, implemented for the Point Cloud datasheets compression - Techniques and perform their customization for the proposed solution; - Compress the Point Cloud datasheet using Cloud Compare; - Transform the Point Cloud into a Mesh using Meshlab; - Choose the metrics for the Point Cloud and the Mesh and compare them; - Compare the results.
Education

IT
Planning your research, Desk research, Harnessing your data, User Personas, User scenarios and journeys, Interfaces and navigation, Sketches, storyboards and wireframes, Mobile OS patterns, Lean UX and design sprints, Planning a test, Building a prototype, Usability testing For more details about curriculum: https://scoalainformala.ro/program/ux-design-bucuresti/curriculum/curriculum-ux-design/
Paula Cionca, PhD's Contact Information
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