Paula Guedes

In charge of managing organizational sales in Southern Cone by developing new business, partnership models, distributors and coordinating activities and performance of sales team (account managers and customer services).

Commercial leader for dairy strategic accounts (Lactalis, Vigor, Tirolez, DPA, Nestlé, Mondelez) • Keep and increase business in categories: dairy, active nutrition and confectionary • Create and implemented an Innovation day to all strategic customers • Lead the Active Nutrition´s event which put together key contacts for technical discussion which brings value to the company and customer´s commitment • Get strong connections with Dairy associations – important stakeholders

Commercial leader for a Global Account for Latam Market (Nestle, Mondelez, Kraft-Heinz, General Mills). Focusing on prospecting, building strong connections inside the companies and offering supplier solution by innovation or high level of customer service. Responsible for several launches in the market (5 Star, Trident Xfresh – Mondelez, Mac&Cheese – Kraft Heinz, and Nestle Nesfit red fruits – Nestle).

Prospecting and development of international business, managing all starchy product´s portfolio in Brazil outside´s market. Define mid to long term global sales strategies and develop a multi-year business plan for each market, ensuring goals profitability besides an adequate sales channel in each country.

Developing and executing strategic plans for this start-up operation into Brazil. Prospecting market and identifying business opportunities, focusing on a value added products and technical needs.

Commercial management of the client portfolio in the specialties area (flavors and industrial – adhesives, additives for concrete); working alongside the client to develop new products; and developing the annual trade budget.