Paul Xu
Staff Product Manager @ Amlogic, Inc.
About
Experience in promoting microcontrollers, microprocessors, wireless chip/products, covering MIPS core, cortex M & A series, Wi-Fi,BT/BLE,802.15.4 and subG wireless product. Value-driven Marketing Manager with 10+ years of experience based on the discovery of local differences of products, which delivers its value to the end customers through channels and ensures the support system from the front end to the back end, bringing benefits to all parties.
China
Huangpu District
Semiconductors
市场营销, 产品管理, Embedded Systems, Embedded Software, TCP/IP, ClearCase, VxWorks, Device Drivers, Linux Kernel, Ethernet, Embedded Linux, SoC, WiFi, Linux, C, Wireless Technologies, Debugging, Software Development
Experience

Product Marketing Manager
Shanghai City, China
• Promote MCU/MPU based on application scenarios, such as charging pile, T&H recorder, motor control, new energy, optical module, and HMI markets. • Promote Wireless products, including Wi-Fi, Bluetooth, 802.15.4, LoRa, Audio/Voice product line, such as solar PV, industrial automation control, AR/VR glasses, etc. • Responsible for channel promotion in China mainland and Korea, discovering new opportunities and new markets, as well as providing quarterly financial reports and relevant forecast data. • Explore product specials suitable for the local market and organize support team (from FAE to AE), and ecosystem building in the Asia Pacific. • Lead the team to integrate wireless products and MCU/ MPU (as well as other product lines of the company, such as security) to develop more application scenarios and complete demos to quickly meet the requirement of channels and markets, such as Wireless HMI, Wireless gateway, etc.

Product Director
Shanghai City, China
As a founding team member dedicate to provide IoT ecosystem including cloud, Apps,WiFI module to enable traditional companies with internet+ capability. • Define and develop the first generation of Wi-Fi-based multi-function smart plugs and participate in product promotion and marketing activities, including Jingdong, offline speeches and exhibitions. • Responsible for the definition, R & D management, production implementation, marketing and promotion strategy of the second generation of intelligent plug-in, as well as the establishment of Suning and online/offline sales channels. • Responsible for the planning, design and implementation of marketing for the company's products and solutions, including 2014/2015/2016 Shanghai AWE, 2015 Beijing GMIC, 2015/2016 Shanghai CES exhibition and so on. • Responsible for product development and upgrades of company KA customers, such as intelligent water purification solutions. • Responsible for the company's product line management and planning, such as communication modules (such as Wi-Fi), "Internet +" program (water purifier, air purifier, energy management, etc.) • Responsible for IOP with Alibaba Xiaozhi, Jingdong Smart, Gome Smart, Suning Smart, China Mobile Onenet and other platforms, as well as complete the first batch of Alibaba Xiaozhi and Suning intelligent module docking certification.

Senior Application/Customer Engineer
Shanghai City, China
• Support WIFI chip for IoE(Internet of Everything), including QCA9331(4331), QCA9531(4531),kingfisher 4004. • Responsible for training and technical support for the Wi-Fi calibration tool ART. • Responsible for Asia Pacific KA customer support (including China, Korea, Japan, Australia). • Assist the market pre-sale technical support, including product introduction, technical communication, customization and so on.
Paul Xu's Contact Information
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