Paul Tepfenhart

Senior global leader shaping how the world’s largest retailers adopt cloud, data, and AI platforms to drive enterprise transformation and competitive differentiation. • Lead team of former CMO, CEO, CDO executives driving Google Cloud’s global consumer industry strategy across Retail, CPG, Hospitality and sustainability solutions, advising Fortune 500 executives on AI driven transformation, data platform modernization, and next generation operating models. • Shape industry thought leadership on generative AI and agentic system adoption, reframing AI from incremental efficiency gains to existential, business model level transformation. • Collaborate with Google Product Development and Go to Market functions to create highly relevant capabilities and solutions to drive revenue. • Partner with global solution providers to architect and deploy AI enabled commerce ecosystems, integrating advanced analytics, real time decisioning, and intelligent automation. • Serve as a trusted executive advisor to C suite leaders navigating AI governance, organizational change, and scale deployment across complex and varied enterprises. * Serve as Google GenAI Ambassador, speaking on technology topics across the Retail Landscape * Google Cloud Club Award winner 2024

Executive sponsor and architect of one of retail’s most successful digital and AI enabled transformations. • Built H E B’s digital business from inception into a multi billion dollar enterprise, integrating data, analytics, and emerging technologies as core strategic assets. • Founded and led the H E B Retail Innovation Lab, incubating and piloting advanced technologies across AI, automation, digital commerce, and customer intelligence.

Leader responsible for Omni-channel technology and innovation, Digital experiences, and the eCommerce Retail Business unit. • Built the $XB HEB eCommerce business from inception across Curbside, Home Delivery and Ship to Home with amazing growth from scratch. • Delivered World Class Customer Satisfaction as measured by NPS • Designed, Built, and Launched a new home delivery company to support grocery home delivery and serve the last mile needs of Texas. • Lead strategy for the Omni-channel innovation • Established Voice of the Customer group combining all feedback channels into cohesive, actionable view • Opened eCommerce Fulfillment centers to evolve from pick from store to the future eLogistics network

Executive responsible for Omnichannel Retail capabilities and the eCommerce Business unit across site and mobile. Accountable for all business components- P/L, Strategy, Innovation Road map, Merchandising, Merchandising, Marketing, Supply Chain, Cost Optimization, System Solutions and external negotiations for any and all partnerships. Built solutions that include Click and Collect, Local Home Delivery, Ship to Home, and Omnichannel store shopping tools across App, responsive site, and Web platforms.

Sr. Director for E-Commerce (Walmart.com) Business leader for Multichannel commerce programs (purchases originating outside the store or fulfilled outside the store) such as Walmart to Go, Curbside, Alternate Pickup, Holiday stores, Pick up Today. Accountable for all business components- P/L, Strategy, Innovation Roadmap, Marketing, Cost Management, System changes and external negotiations for cross channel programs.

Senior leader for World's Top Retailer responsible for Private Brands Portfolio Strategy Development, Innovation Pipeline, Sustainability, Consumer connections, and Information systems. Focus includes strategy creation, P&L, pricing, innovation platforms, consumer knowledge, customer loyalty and organizational development. Directly accountable for the corporate team and array of support agencies, NGO's, and consultants. Initially hired as the Director of Portfolio Strategy and Promoted to this expanded role based upon demonstrated Strategic leadership and ability to mobilize change delivering immediate business impact in 5/2009.

GM & CMO for the $250 Million North American Feeding, Home Safety & Playtime business units, focus includes P&L, strategy creation, corporate equity development, consumer knowledge, customer marketing, initiative pipeline, commercialization, and organizational development. Directly accountable for the corporate marketing team of 8 functional reports. Initially hired as the Marketing Director and promoted to expanded responsibilities in 2008.

NA Brand Manager for Pringles