Paul Stanger

We flavor drinks, yes—but we’re really here to flavor life. Follow along as we build something bold, meaningful, and just a little bit wild. The journey’s just getting started

At Spot On 3PL, we help growing brands take operations off their plate so they can focus on building and selling. We work with ecommerce startups and scaling brands that are tired of fulfillment being stressful, inconsistent, or confusing. From receiving and warehousing to pick & pack, shipping, and Amazon prep — we handle the backend so founders don’t have to. We’re built for brands that are early, hungry, and growing. You don’t need massive volume or a complicated contract. You need a partner who communicates, moves fast, and keeps things simple. Our goal is straightforward: make fulfillment reliable, scalable, and easy — so operations become a strength, not a bottleneck. If you're building something great and want logistics that just works, we’re here for it.

At HLO Lighting, we supply professional-grade holiday lighting to contractors and installers who want reliable product, clean installs, and fewer headaches during the busiest season of the year. We’re built for the guys and teams actually climbing ladders, quoting jobs, and managing installs. That means dependable inventory, commercial-quality lights, and systems designed to make installs faster and cleaner — not more complicated. Holiday lighting season is short. Margins matter. Execution matters even more. Our goal with HLO is simple: be the supplier contractors can count on when it counts. Quality product. Straightforward ordering. Real support. If you’re installing holiday lights and want a partner who understands the pressure of the season, we’re here for it.

At Pro-Green Supply, we focus on one thing: helping trees and landscapes stay healthy with professional-grade products that actually work. We serve arborists, landscapers, and serious homeowners who care about doing it right. From tree injections and soil drenches to fertilizers and plant health solutions, we make high-quality products accessible without the runaround. I’m big on simple execution. Clear products. Clear results. No fluff. We’re building Pro-Green Supply to be more than a reseller — the goal is to expand into our own liquid formulations, soil drenches, and slow-release nutrient solutions that solve real problems in the field. If you care about plant health, better inputs, and running a tight operation, we’re here for it.

I had the incredible privilege of serving as President at Plant Therapy—a role that stretched me, challenged me, and reminded me daily of how much can be accomplished with the right people around you. My focus was simple: help things run smoother, cost less, and work better. But none of it would have been possible without an extraordinary team who showed up with talent, grit, and a shared belief in doing things the right way (and having fun while doing it). Together, we streamlined operations, reduced waste, freed up cash for growth, and built systems that made life easier for everyone—especially our customers. I’m deeply grateful for those who trusted me with this opportunity, and even more grateful for the people who turned vision into reality. It wasn’t always easy, but it was meaningful—and that made it all worth it.

I joined Plant Therapy because I believed in the mission: to impact lives. That purpose guided everything we did—from the big strategic moves to the day-to-day decisions that shaped how we served our customers and supported our team. As EVP, I had the chance to grow alongside an incredible group of people as we evolved from a scrappy startup into a more mature, well-run business. The entrepreneurial spirit never left—we just built better systems around it. I was fortunate to work on some big pieces of the puzzle: helping implement NetSuite and Deposco to support scalable growth, leading our Amazon efforts (FBA, MFN, Vendor), refining our paid media strategy, and untangling a tech stack that needed some love. On the sourcing and procurement side, we worked hard to stay aligned with a fast-moving growth strategy—always trying to simplify, stay nimble, and do right by our customers. None of it happened in a vacuum. It was the result of a leadership team that brought curiosity, creativity, and a shared sense of purpose to the table every day. I’m grateful I got to be part of it.

I joined to help strengthen the operational backbone and build systems that could support growth without losing our scrappy spirit. With a smart, hard-working team, we tackled manufacturing, fulfillment, sourcing, and procurement—always looking to simplify and improve. It was about making things work better—for the team and for our customers—and doing it all with purpose.

As Division Manager for Turf & Ornamental at Land View, following their acquisition of Pro-Green Supply, I was brought on to establish and grow the company’s presence in the turf and ornamental category. My role involved developing new in-house products, securing chemical contracts, and launching an e-commerce sales channel that expanded our product reach across the United States. This work not only strengthened our offerings but also opened new market opportunities nationwide.

I oversaw Festive Glow Holiday Lighting, growing our Christmas light installations from 80 homes to over 400. Recognizing the potential for further growth, I began importing our own products to better serve both Festive Glow and our Turf & Ornamental customers. After establishing a strong wholesale customer base, I successfully exited the installation side to focus on what felt more scalable—wholesale holiday lighting. This strategic shift allowed the business to grow to $5 million in revenue.

As General Manager at Pro-Green Supply, a small local company specializing in Turf & Ornamental products, I led the team in providing custom-formula lawn care fertilizers across Idaho, Utah, and Nevada. Our focus was on delivering tailored solutions that enhanced landscape health and beauty, meeting the unique needs of a diverse clientele and driving regional impact in the lawn care industry.