paul olund

Co-founder of site dedicated to Internet of Things news coverage/analysis, and application prototyping and development.

Product/technology manager editorial of latimes.com desktop and mobile redesign (2014), the largest responsive site launch in industry history, and HS Insider, a network of WordPress sites covering high school news, written by high school journalists. Driver of all editorially-centered products, which led to user engagement growth, increased brand awareness, doubles in social follows and app adoption.

Technical management of latimes.com, a 200M-per-month PV site, and affiliates. Editorial manager of large-scale product releases, including Los Angeles Times on mobile, iPad, iPhone and Android. Creation of end-2-end business requirement documentation, wireframes and technical specifications.

Hands-on development of site innovations with latest front-end technologies with an eye on SEO, design and user experience. Implementation driver for all new latimes.com editorial products, including affiliate, vendor and partner integrations.

Director/manager of all USA Today Sport Media Group products. Highlights include: For The Win, Ad Meter, MMA Junkie (app and Web), The Huddle (subscription), Overwatch Wire, Golf Week and 32 NFL sites (among others). Run team dedicated to USAT product creation, management and support, with an eye on user growth and media property expansion (launched 38 sites in past 12 months). Own $37MM roadmap, and run backlog, along with the direction of short- and long-term development queue. Program owner of all sports initiatives for Gannett/USA Today Network.

Pro-bono technical consulting for a wide-range of Los Angeles-based startups (financial, do-good, social, app).

Wrote and reported for MSNBC.com’s entertainment vertical, providing high-level analysis of the music industry. Helped develop strategy for generating content to entice readers and increase CTR in newly formed music portal.

Online development and maintenance for The Everett Herald Web presence, including publication of breaking news, news prioritization and site updates.

Worked on Capitol Hill, covering the Senate, House, White House and other national news.

Helmed all news-centric site initiatives, including large-scale editorial and technical projects with focus on high-level interactivity and storytelling. Constructed development priorities based on detailed understanding of site metrics and user analytics for use in determining business objectives. Owned and maintained editorial and production schedule. Included writing, reporting and content programming.

Short and long-term application creation for MSNBC.com general coverage and complex news packages. Development of the Today Show Wedding entry gateway, and interactives for signature products Big Picture and Great Expeditions.

Team leader tasked with building 10x returns with start-up-level resources. Part of senior team that secured $12MM investment led by Viacom Inc. Own and operate monetization, strategy, editorial, marketing and development for all digital products. Head the bi-coastal design and development team (two reports). Expertise in agile turnarounds for clients in multiple business verticals (live, social, digital, marketing). Run social and customer service team (three reports). Expanded social presence and user engagement by 3x in last 12 months; created models for future growth, with pacing for another multi-x year improvement. MCN dev and influencer outreach and management of key social media creators (Nash Grier, Hayes Grier, Matt Espinosa, Jack and Jack, etc).