paul nelson

Member of the executive team that leads the agency, pitches new business and builds out core capabilities. - Global leader on Jack Daniel’s for the past 11 years responsible for stewarding a portfolio of distinct brands for the most iconic American whiskey in the world. - Led marketing strategy, activation and creative development for multiple new product introductions for Jack Daniel's including Tennessee Honey, Tennessee Fire and other limited edition products. Tennessee Honey was recognized by Brown-Forman as the most successful new product launch in company history and quickly grew to be the #2 selling brand for the company. - Won six consecutive Effies for the CDC’s 'Tips from Former Smokers' tobacco control campaign which has been responsible for helping 16.4 million people attempt to quit smoking and one million people quit for good. - Created and help to lead an in-house content development team which has since produced hundreds of pieces of high-quality, cost-effective monthly content for Jack Daniel's and Sam Adams clients.

Led the Marketing department at the agency with a focus on continually defining, creating and producing the right marketing solutions for clients across all channels. - Responsible for staffing, career-path development, hiring and organic growth. - Led the inception, marketing and creative for the launch of P&G’s TAG brand - a new personal care platform for teen guys. TAG exceeded launch expectations by delivering +$40MM in incremental sales and grew the body spray category by +60% and captured +22% of the segment in just 12 months. - Director for 12 years of the truth® youth anti-smoking campaign which was named one of the top campaigns of the 21st century by Ad Age. truth® was responsible for preventing nearly half a million teenagers from starting to smoke in its first four years alone and helped to reduce youth smoking to an all-time low. The campaign won nearly every creative and marketing award imaginable including Emmys, Lions, Pencils, Webbys, Effies and the Grand Effie in 2011 for overall marketing excellence.

Was a key member of the team that pitched and won the Volkswagen account and went on to create the highly-awarded Drivers wanted campaign. Played a role in all parts of the business and helped to guide the brand during a period of rapid growth while leading both brand and dealer initiatives. Helped to lead numerous new model launches for Volkswagen, including the introduction of the New Beetle in America.

Cut my teeth in advertising on retail clients Stop & Shop & Bradlees.