Paul Johnson

Sports Fractional CxO, Advisory, Consulting and Board Director, with a focus on helping other companies grow. A partial list of key clients over time: - Amino Rewards - Acting President, Active fitness loyalty rewards - SimWin Sports - Advisor, a digital entertainment company creating virtual sports leagues and teams - VideoVerse - Advisor, AI driven content ingestion, tagging, usage and efficient distribution - TBG - Strategic Advisor, a leader in the NIL space - Twenty66.com - a company that helps others find strategic partners, M&A and/or fundraising - HypGames - mobile gaming company - Board member of digital media company Additional partners include: pro sports league rebuilding vision and relaunch strategy (World Arm Wrestling), an athlete fund-raising platform, a team-productivity company (WeThink), a video game video network aggregation, and being a judge and mentor with Stadia Ventures and more.

Member of the CGE (Esports) Leadership team. Responsible for growing the global commercial, business and partnership aspects of the Competitive Gaming Entertainment team. Working with teams on media, sponsorships, partnerships, audience growth, strategy, competitive structures and other areas. Special strategy projects on Betting, Fantasy games and NFTs. Full emersion to in learnings from the esports world. Select partnerships formed: - Twitch - Several linear partners, including ESPN, Turner and Fox - Inner Circle Sports - SportFive - PGL (tournament operator) - Endeavor / IMG - Learfield - GLL (tournament operator)

As member of PGA TOUR Executive Committee, was part of our leadership team and responsible for growing the PGA TOUR's international business. Worked across multiple teams to develop a new international strategy and rolled it out to accelerate international growth. Select accomplishments from the International teams: - Tripled the business in 5 years. Over $300M combined P&L - Opened 3 international business offices, London, Beijing and Tokyo - Delivered 5 PGA TOUR international tournaments annually, including 3 new ones - Launched 3 new international Tours with over 58 annual events - Created improvements and exceeded plans in media, sponsorship and audience development.

Leader for our PGA TOUR Digital and Entertainment business units and worked on TOUR-level Strategic Development. - Included full P&L and cross functional responsibility (e.g. content, infrastructure, sales / revenues, marketing, etc.) of over $60M/yr. and include around 150 team members - Drove substantial growth across all metrics, including >30X fan engagement, 20X profits, 5X revenues - Launched over 10 new products and business lines, e.g. mobile, PGA TOUR on Sirius XM, data and video syndication, ecommerce, international sites, all social media platforms and more - P&L owner for Digital Media, includes all of our non-linear media platforms, including web, mobile, social media, satellite radio, syndication, new products, ecommerce and video gaming. - P&L owner for Entertainment, our full-line video production entity, doing live, long-form, commercial, etc. video programming for TV and all platforms. - Led strategy work across the PGA TOUR to determine how to improve our products and grow the business

Responsible for all revenues, business development, strategic partnerships, media sales and account management. - Effective in fast-moving, start-up environment - Formed over 150 partnerships - Grew revenues from $0 to $14M in 2 years - Grew team from 2 to 25

Consulted on various projects from the Strategic phase, to the implementation and results phases. - Helped grow the Technology practice - Rated top of class - Selected to Global Leadership program