paul halkyard

head of sales

About

After 14 years in sales with 12 years in the drinks industry my passion is truly adding value to customers, suppliers and principles by offering creative solutions to help them achieve their core business needs. I believe in building brands and driving value in the category over simple discounts and trading to gain quick unsustainable growth. My current role as sales manager I drive a winning culture through clear accountability and empowerment and focus on the long term development of my team.

Country

united arab emirates

City

united arab emirates

Industry

food production

Skill

marketing management, management, fmcg, forecasting, trade marketing, marketing, new business development, brand management, negotiation, marketing strategy, key account development, key account management, account management, sales management, sales

Experience

media sales executive

haymarket media group

2002-1 - 2004-1 · 2 yrs 1 mo

distributor manager

sirocco heineken

2011-5 - 2013-4 · 2 yrs

* On & Off Trade Sales and marketing of the Heineken portfolio in Abu Dhabi, Bahrain and Qatar * Create annual business plans with volume and incentives supported by channel marketing plans. * 3 year commercial strategic plans approved by the board and global Heineken. * Key achievements include; * Creation of annual business plans. * 3 year commercials strategic plans. * Virtual teams created to ensure faster communication and smarter ways of working.

national account manager

sabmiller

2009-8 - 2011-4 · 1 yr 9 mos

* Achieve profit, volume and distribution targets, through execution of brand/channel/customer plans. * Manage Trade Investment and commercial planning. * Generate insight that drives customer strategies and plans in order to create and maintain a competitive advantage. * Execute through the line marketing activations to deliver wider business objectives and drive category selling story. * Build capability of third party sales forces. * Evaluate all spend - brand building vs. commercial return. * Long range forecasting. 18 month initial plan to 2 month tight forecast. * Key achievements included; * Introduction of new structured pricing for new customers. * Introduction of new tactical business plan.

key account manager

sabmiller

2008-6 - 2009-8 · 1 yr 3 mos

* Manage key multiple on trade outlets across the UK. * Increase sales and profit of brands through organic growth & portfolio selling. * Increase customers sales and profit through a consultancy approach of products and range. * Increase distribution of portfolio within new premium multiple retail outlets. * Key achievements include; * Account manager of the year 2009. * Sales person of the year 2009.

business development executive

tiger beer uk ltd

2005-1 - 2007-2 · 2 yrs 2 mos

brand champion

heineken

2004-4 - 2005-12 · 1 yr 9 mos

head of sales

sirocco heineken

2017-8 - Present · 9 yrs 2 mos

account manager and events

tiger beer uk ltd

2006-2 - 2008-6 · 2 yrs 5 mos

* Introducing and developing Tiger Beer at large UK events. * Negotiating and finalising all deals & contracts. * Having full control in all creative marketing. * Managing budgets, strictly related to volume forecasts. * Forecasting volumes and organising logistics from Asia. * Key achievements included; * 1M of new business, 50% of the company’s desired growth. * Securing distribution in 5 key events & festivals. * Introducing a new SKU to the UK.

sales manager

sirocco heineken

2013-4 - Present · 13 yrs 6 mos

* 7 direct reports – coaching, training and mentoring. * Commercial and brand lead contract pitches which deliver 30% of the company budget. * Drive accountability and empowerment of sales team through clear budgeting and support tools. * Key achievements included; * Development and implementation of junior sales role focusing on consumer drivers. * Drive culture of selling category, brands and adding value over trading on price. * Creation of beer category sell-in deck by channel.