Paul Gustafson
District Manager : Midwest @ Niagara Machine, Inc.
About
When’s the last time your vendor rolled up their sleeves and got dirty right alongside you? My boots are dusty and splattered with epoxy, my shirts shows the same wear, and my hands are calloused. In the concrete coating/polishing world—whether you’re a seasoned professional or just getting started—you’ve met plenty of salespeople. But when projects get complicated and deadlines are tight, you want more than just a transaction. You want an ally who knows the industry and is there to support your success every step of the way. Here’s what truly sets me apart: Hands-on Experience: I’ve spent years behind the grinder as a coatings company owner and worked as a foreman and sales rep with a major contractor, gaining first-hand knowledge across both residential and commercial projects. Real-World Perspective: I understand tough jobs and the challenges contractors face—because I’ve solved them myself out in the field. Beyond Equipment: I do more than sell gear. I provide live demonstrations and on-site hands-on training so crews get confident with equipment, tooling, and techniques in real job conditions. Truck and Trailer Ready: I arrive fully equipped with multiple grinder options, a shot blaster, top-grade tooling, and everything needed for a thorough demo or training, right at your shop or project site. Contractor Support: Working in close coordination with trusted dealers, I help contractors and their teams with training, demos, guidance, equipment solutions, and sales coaching—especially for those looking to expand in residential markets. This approach ensures smooth, supportive experiences for the contractor and the dealer. Collaborative Problem-Solving: I never claim to know it all, but with Niagara’s strong nationwide team and dealer partners, you get fast, reliable answers and ongoing support when it matters most. Dealer Collaboration: I build true partnerships with national and local dealers—training staff and contractors, refining inventory for local demand, and leading joint demos or learning events to help dealers elevate their service. Regional Focus: As District Manager at Niagara Machine, I support dealers, contractors, and crews across Minnesota, Iowa, Nebraska, North Dakota, and South Dakota with expert guidance, on-site demos, hands-on training, and proven solutions at every stage. If you’re looking for a genuine industry partner—someone who speaks your language and is fully committed to your success—let’s connect. You’ll get more than a salesperson; you’ll get someone who’s ready to work alongside you.
United States
Minneapolis
Construction
Customer Relationship Management (CRM), Outside Sales, Construction, Strategic Planning, Residential Homes, Event Planning, Nonprofits, Budgets, Entrepreneurship, Small Business, Sales, Marketing, Sales Management, Business Development, Staff Training & Development, Quality Assurance, Strategic Account Management, Microsoft Office, Microsoft Excel, Community Outreach
Experience

District Manager
Minnesota, United States
Develop and Manage the Contractor Direct: Surface Preparation channel in Minnesota, Iowa, North Dakota, South Dakota and Nebraska. Contractor Direct surface prep equipment and tooling: grinders, shot blasters, scrapers, shavers, scarifiers, dust collectors, grinder tooling and related products. Specifically working with large companies in road and bridge, polishing, abatement and flooring prep.

Outside Sale Representative, Florida Division
Fort Myers, FL
As Outside Sales Rep for Concrete Science, I facilitated and led training programs to new employees and leadership on job-related policies and procedures. I led and built teams of high performing sales professionals, and directed large-scale projects for a broad range of customers. Applying, my excellent conflict resolution skills, I served as a go-to resource for complex jobs, customer issues, and escalated situations. I continuously maintained open lines of communication to outline project status and ensure 100% customer satisfaction. A few accomplishments include: ▪ Serve as Florida Office Sales Lead and company liaison. ▪ Engage in productive relationship building with all stakeholders, including facility managers, business owners, shop foremen, and homeowners. ▪ Moved to Fort Myers, Florida to assist in purchase and transition process of merger between Creative Coatings and Concrete Science.

Outside Sales Representative, Minnesota Division
Concrete Science
Corcoran, MN
In this role, I estimated residential, commercial, and industrial concrete projects, including coating, micro toppings, sealing, and polishing. I was directly responsible for training and mentoring new hires on company policies, procedures, installation techniques, job requirements, customer-facing skills, and proper job site waste disposal for health, safety, and environment. A few of my accomplishments included: ▪ Simultaneously managed multiple jobs and crews. ▪ Directed large-scale and high-profile projects for homeowners, business owners, builders, facility managers, and others. ▪ Served as Subject Matter Expert (SME) for complex jobs, challenging customers, and difficult situations. ▪ Served as Florida office Sales Lead and company liaison. ▪ Forged strategic partnerships with internal/exteranl stakeholders, including facility managers, business owners, shop foremen, and homeowners. ▪ Implemented and trained other sales representatives on “Three Pronged” sales approach. ▪ Donated full garage floor coating system to raise money for a charitable cause on a yearly basis. ▪ Promoted within three months from Coatings Foreman to Large Project Foreman for delivering outstanding performance. ▪ Restructured Service Department for improved customer relations and more efficient internal tracking.

Large Project Foreman / Concrete Coating Foreman
Corcoran, MN
As Concrete Coating Foreman, I was selected for promotion to Large Project Foreman within three months of hire for delivering superior performance. I was responsible for coordinating, managing, and directing large-scale commercial concrete coating projects from start to finish. A few of my key functions included budget management, overseeing a diverse project team, communicating project status with clients and leadership, and ensuring project deliverables were completed on time and on or under budget.

Outside Sales Representative
St. Louis Park, MN
I was responsible for the orchestration and operations of this construction company, handling all aspects of residential / commercial construction sales and in-home sales of exterior remodeling. I enforced quality control processes to ensure high levels of quality; gathered and analyzed data to create proposals for homeowners, and trained/mentored Installers and operations professionals on operating a floor coating company. A few of my accomplishments included: ▪ Engaged in active networking at BATC (Builders Association of the Twin Cities), BBB (Better Business Bureau), GAF Manufacturing, industry events, and at dozens of home shows. ▪ Performed roof to basement floor coating, including shingled/flat roofs, siding, gutters, chimneys, windows, storm damage repairs, ice damage removal, concrete coating, etc. ▪ Implemented a new Concrete Coating division; developed new revenue streams, stimulated sales opportunities and job skills development for laborers. ▪ Recognized as second highest selling representative in BAC Construction history. ▪ Spearheaded strategic selling training for other representatives on “Three Pronged” sales approach, which required and received buy-in from owner, president, and vice president. ▪ Promoted charitable fundraising by annually donating a full garage floor coating system.

Owner
South St. Paul, MN
I owned, operated, and directed this residential and light commercial service company specializing in concrete coating. I developed both short-term and long-term business strategies, and oversaw all aspects of financial management including P&L management. I consulted numerous companies on full-scale coating company operations, and established relationships with sub-contractors, ensuring consistent work for company and sub-contractors. A few of my accomplishments included: ▪ Developed and integrated a "Three Pronged" selling approach that continues to be successful within construction industry. ▪ Participated in community outreach efforts and made donations on an annual basis.

Pastor
Minneapolis and St. Paul, MN
As Pastor of the church, I led mission-based church activities and managed all aspects of church leadership. I focused on outreach opportunities, technology improvements, marketing initiatives, and partnership development. A few accomplishments included: ▪ Directed seven food shelves, an inner-city outreach, and family counseling center. ▪ Provided food and clothing to >400 people each Saturday in inner-city Minneapolis. ▪ Marketed, implemented, and led inner-city mission trips for youth and adults.

Intern Pastor
Cokato, MN
I was responsible for all pastoral duties in absence of the Senior Pastor, and led Sunday services and preached to congregation on rotation schedule. I also visited the ill in hospitals and nursing homes, provided services, and participated in fellowship, Outreach Committee, and Church Council. A few accomplishments included: ▪ Managed membership, Guest Sponsorship program, and preparation of new Church Directory. ▪ Directed planning, development, and implementation for array of projects and training classes. ▪ Initiated culture change, cultivating a warm, welcoming environment for all attendees.

General Manager
Victoria, MN
Managed the operations and supervisory responsibilities for a team of 60 painters, including conducting hiring, termination, supervision, quality control, account management, sales, bids, and service. I successfully designed, implemented, and managed a new Service Department; and cultivated strategic relationships with national builders to capitalize on new opportunities in conjunction with other builders. A few of my key accomplishments included: ▪ Overhauled Paint Division, doubling profits in one year. ▪ Developed program to teach English to contractors and their spouses. ▪ Recognized, developed, mentored, and grew contractor companies.

Territory Sales Representative
Burnsville, MN
I maintained comprehensive product knowledge to educate clients on products and successfully close commercial, residential, and industrial paint sales. I was responsible for various functions including sales forecasting, budgeting, customer account management, and marketing to expand business and secure new clients.
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