Paul Foots

2026: Video & Media Sales Lead: Indonesia Leading sales strategy to grow YouTube and Brand advertising revenue across the rapidly expanding Indonesia market. Partnering with clients and agencies across Ecommerce, Travel, Superapps, CPG and Retail verticals. 2025: Video & Media Sales Lead: Singapore Regional Turnaround: Spearheaded an immediate turnaround of the Singapore/SEA territory, reversing a 6% YoY revenue deficit to achieve 4% net positive growth within the first quarter by unlocking stalled complex deals. Strategic Client Growth: Accelerated market expansion for a Tier 1 travel aggregator, securing a pivotal media strategy win that enabled their entry into new high-growth regions across APAC. Executive Influence: Influenced C-level stakeholders at major regional accounts to adopt effective brand media strategies, unlocking brand budgets by addressing Reach & Frequency concerns. Ecosystem Leadership: Co-designed and scaled a new YouTube sales playbook and sponsorship sales kit, simplifying complex product workflows for hundreds of sellers. Owned 9-digit revenue quota across SEA accounts.

Led cross-functional team to manage multimillion dollar annual YouTube and Programmatic Video ads revenue with personal accountability for business development of 9-figures in Connected TV revenue and significantly influencing YouTube’s Connected TV presence. Consulted with top advertisers on their brand strategy, advising on maximizing brand impact with video ad solutions across YouTube and Display & Video 360 (DV360). Core responsibilities: -Product Strategy -Business development -YouTube advertising -Video advertising -Brand lift measurement -TV measurement -Brand media strategy -Cross-functional Integration -Cross-platform Integration -DV360 Business Development -Programmatic CTV Ad Strategy -Agency Collaboration -Market Education -Product Capabilities -Competitive Sales Strategy -Market Intelligence -Research -Commercial Programs -C-Level Evangelism Achievements: Delivered 3-fold increase in CTV ads revenue, establishing Google as a Connected TV/OTT advertising leader by creating comprehensive sales strategies and securing key agency alignments.

Directed programmatic media initiatives, fostering cross-functional collaboration that resulted in triple-digit revenue growth for Connected TV ad sales and securing Google’s premier position in the CTV market. Core responsibilities: -3rd Party CTV Sales Strategy -Client Relationships Management -Programmatic Ad Solutions -Educational Initiatives -Market Understanding and Adoption -Keynote Addresses -Agency Partnerships -Training Achievements: -Drove sustained triple-digit revenue growth in Connected TV sector through innovative sales initiatives and strategic agency collaboration. -Established brand new Programmatic Media department, building department culture from scratch, mentoring junior teammates and coaching them to success by setting clear development plans, strategy and performance reviews.

Guided top-tier clients in adoption and optimisation of Google’s cutting-edge display advertising solutions, achieving significant YoY growth and managing a multimillion-dollar portfolio. Core responsibilities: -Client Transitions -Market Share Growth -Client Relationship Management -Subject Matter Expertise -Product Specialist -Sales Training -Cross-functional collaboration -Business development -Programmatic advertising Achievements: -Pivoted growth for Google in Canada’s display advertising market, securing a deal valued 9-figure deal by pioneering adoption of ‘Smart Display Campaigns’ in the automotive sector. -Turned around a lagging business segment from negative growth to 10%+ growth within 18 months

Innovated sales strategies for digital publishing, commanding a dynamic Media & Entertainment ads sales team that drove multimillion dollar revenue increases and strategic positioning in the market. Core responsibilities: -Bespoke Strategies and Solutions -Market Presence -Profit Margins -Branding Campaigns Achievements: -Led development and rollout of Canada’s 1st major upper funnel branding campaign, generating multimillion dollar revenues and setting industry benchmarks. -Engaged in high-level business training, graduating from Google Business Academy in conjunction with Duke Corporate Education.

Acted as Account Manager lead for the Google Canada office across all verticals, while focusing sales efforts in Automotive and Retail verticals. Core responsibilities: -Account Strategies -Digital Expansion -Sales Partnerships -Role leadership -Account manager coaching and on-boarding Achievements: -Facilitated foundational shift in Hudson’s Bay’s marketing strategy from efficiency to profitability, influencing a substantial budget reallocation to digital channels. -Participated in 2 international rotation programmes of 3 months each, acquiring experience in Hamburg (2013) driving retail sector offline sales with digital to develop omnichannel strategies and ramped up automotive advertising sales for the French market (Paris) in 2010. -Elected as Canada lead for Account Manager Role Council across the Americas

Strategically pioneered and managed Canada’s 1st comprehensive mobile search program, leading to a doubling of account revenues by delivering tailored strategies for 200+ diverse advertisers encompassing automotive, technology, local business and government. Core responsibilities: -Performance Analysis -Systems Development -Critical Insights -Market Trends -Training Curriculum -Agency Partnerships Achievements: -Catalysed a 200%+ growth in key account revenues YoY with top tier clients by enhancing performance analysis tools and refining Google’s mobile search program.

Pioneered educational initiatives to solidify foundation of search advertising in Canada, establishing a sustainable sales framework that remains in place today and spurred exponential revenue growth while saving 10+ hours per week in campaign management. Achievements: -Initiated and executed comprehensive educational programs during formative stage of search advertising, driving a 20% revenue uplift by bringing French language campaigns to market as the sole bilingual speaker.