Paul Edwards

Leading the development and application of the Airspace cabin brand across all Airbus aircraft while driving its cross channel implementation in B2B, B2C and B2B2C environments.

Leading Industrial Design,prototyping and visualisation departments across Germany and France to deliver both functional and operational design activities. Working cross functionally within a matrix based organisation the role required me to inspire both my teams and internal customers, driving change within the organisation, balancing design with commercial and production awareness to bring value. Supporting all aircraft programs, I worked strategically to establish and communicate a clear short, medium and long term design vision as well as champion a consumer centric approach. Incorporating customers into the design process and collaborating with key internal stakeholders to developed new ways of working and improve efficiency, helping my teams deliver fast to market, successful value driven innovation.

Senior Design Manager responsible for Home Cinema Sound, Home Video and Home Audio categories. Leading globally diverse teams based in Hong Kong and Singapore in the fast paced Consumer Electronics sector. Anticipating future trends, proposing strategic category directions and vision across the multiple categories, the role involved ensuring the appropriate balance of business and design needs were achieved, while innovating across all customer touch points including product, online, UI and packaging.

Leading a team of designers I was responsible for delivering innovative, differentiated products to communicate Virgin Atlantics brand and met the companies business objectives. Responsible for annual budgets in excess of £1M I managed multiple multidisciplinary projects using both external agencies and internal resource to meet specific cost and time deadlines. The role required collaboration across the organisation, building relationships with key stakeholders and regular senior management presentations to ensure design ambition was maintained and ‘buy in’ achieved. In addition the role also required team leadership including performance management, professional development, and recruitment.

Industrial designer developing a wide range of domestic products from initial concept through to final production for companies such as Morphy Richards domestic appliances, Roberts Radio portable and digital radios, Glen Dimplex domestic heating and Goblin/Aqua Vac vacuum cleaners.