Paul Carlomagno

• Drive the organic growth of @fighthound.tv and @p4pglory to 47k and 58.3k followers, respectively. • Secure exclusive media credentials with the top 6 mixed martial arts and boxing promotions. • Establish strategic partnerships and industry relationships with brands and athletes; bolstering social presence. • Develop brand personalities and implement differentiation to target niches within the combat sports consumership. • Command our weekly media strategy, oversee the publication of articles, promotional posters, and content curation.

• Increase client return on ad spend (ROAS) by 172% and conversion rate by 158% using a hybrid approach to advertising, direct response and whitelisting. • Aid in the development of our ad delivery system; mapped out a cross-departmental workflow on ClickUp to create accountability and improve the tracking of key performance indicators (KPIs) across 3 departments. • Utilize Addison to build a creative inspiration library consisting of top-performing ads and trending native content. • Establish branding guidelines for each client to enhance synergy between strategists, editors, and client expectations. • Improved department turnaround time by 2 days; streamline the ad creation process with templates and market research • Assess winning ads and share insights internally to comprise our weekly testing standard.

• Spearheaded creative direction and output for agency’s clients with over +$150,000 in monthly ad spend. • Achieved a peak 26x marketing efficiency ratio (MER) and averaged a MER of 11x across client accounts; guided client’s direct response ad campaigns across Facebook, Youtube and TikTok. • Highest ad-producing strategist within the company at nearly 3x the team’s average monthly output. • Researched and shared insights internally on current trends in the organic and paid social-media environment. • Collaborated with teams across 4 departments to create high-impact ads.

• Scaled client revenues by 22% month-over-month; managed an increasing amount of daily ad-spend of $6,000 per day. • Achieved a 35% average returning customer; executed sales strategy and winning ad formats specific to the industry. • Leveraged TikTok and Facebook Ads Manager (Meta) to develop targeted campaigns for 5-10+ e-commerce clients. • Pioneered paid social campaigns for clients through market research and testimonial mining to establish stronger brand positioning within the marketplace. • Mentored and aided in the transition of new media buyers from training to account management positions. • Conducted website audits and diagnosed issues in the sales funnel to enhance the consumer checkout experience.

• Consulted clients at the C-Suite level and devised plans to leverage the client’s ROI. • Operated a job board valued at 1.1 million dollars. monitored post metrics and applied adjustments to nearly double campaign forecasts. • Boosted revenue by 3%-5% as the exclusive ad sales rep for Florida, Georgia, and Texas. • Served as a liaison between leads and colleagues, collaborating on conferences to acquire new business for the team. • Assessed playmakers in the legal and tech industry; uncovered potential business opportunities to improve bottom-line profitability.

• Optimized productivity by 3x through the integration of a customer portfolio database. • Coordinated weekly marketing deliverables for 80+ clients (Email, SMS, Mail) to support brand equity and growth. • Transformed advisor presentations to showcase financial portfolios, guide meetings, and set up recurring business. • Served as the liaison between clients and the rest of the organization; field emails, calls, and administrative requests.