Paudie Flynn

• Responsible for writing editorials and press releases for various mainstream and agricultural publications. • SEO, PPC advertising, remarketing and all aspects of Dairymaster’s digital marketing strategy. • Monitoring website performance and digital marketing results to identify opportunities for improvement • Keeping news items and product information up to date across all Dairymaster websites. • Responsible for all social media activity, creating and sourcing content on a continual basis. • Monitoring existing AdWords campaigns as well as creating new ones for different opportunities/campaigns. • Organising farm open days and other events as well as organising publicity around these events. • Organising and delivering tours/presentations for visiting groups. • Sourcing promotional material to help increase brand awareness.

• Responsible for maintaining inbound marketing strategy that incorporates search engine optimization (SEO) and various content creation strategies. • Measured and analysed website statistics with various tools including Google Analytics and Google Webmaster. • Created an email marketing campaign to boost Dublin office. • Composed and submitted articles and press releases regularly for magazines and newspapers. • Responsible for updating social media accounts and website on a daily basis. • Introduced a quarterly newsletter that showcases company news and products.

•Provided a top class support service to health insurance brokers. •Handled health insurance queries on a broad spectrum of issues from Aviva Health insurance members. •Responsible for induction and training of new employees. •Assisted Human Resource departments in setting up health insurance schemes and policies for their employees. •Retained existing customers and sold polices to new customers on a daily basis in an inbound capacity. •Ensured that service levels were met by responding to large volumes of queries on a daily basis in an efficient manner over the phone and via email from brokers, scheme administrators and members. •UAT (user acceptance testing) system testing. I was involved in a UAT project which included setting contribution rules, letter testing, and identifying defects amongst other tasks. •Nominated for Aviva “Spotlight” award.

•Worked for Wendy Alexander MSP – former leader of Scottish Labour Party. •Very challenging role which required a strong work ethic and versatility. •Hugely involved in General Election Campaign. •Prepared Local Education Dossier which appeared on Ms. Alexander’s Website. •Responsible for extensive press work – research, writing and issuing press releases, talking and fostering a close relationship with the media and improving the content of her website. •Responsible for maintaining Ms. Alexander’s media presence and contact database – Updating Facebook, Twitter and Caseworker. •Helped identify emails and phone calls for communication with constituents – responded to a large amount of them on her behalf. I also organised meetings on her behalf.

Core subjects studied:  Market Research,  People and Organisations,  Consumer Behaviour,  Marketing Communications & Social Media Marketing,  Ethical Management and Marketing,  Manager and Leader,  Entrepreneurship and Innovation,  Current Issues in Marketing. Projects: Current Issues in Marketing: Created a full tribal marketing campaign for a well known car company as a part of a group. Grade: 1H (86%) Consumer Behaviour: Analysed consumer behaviour by conducting interviews with consumers and analysing what prompted consumers to purchase certain products and the motivations of the consumers. Grade: 1H (70%).

Four year Level 8 Degree Core Subjects studied in 4th year: Planning Policy European Framework Global Governance Methodologies of Local Level Development Planning Public Finance People and Organisation Health Services Research Overall 4th Year Result: 2H1 Overall 3rd Year Result: 2H1 Projects included: Public Finance: Group Project: Researched and participated in a group presentation analysing whether global environmental problems can be solved within current political and economic structures. Grade: 1H (75%). People and Organisation: I researched and discussed the various methods that could be used by a software company to form a selection strategy in order to select the correct candidate for the company. Grade: 1H (70%).