pattama thanaruengsak

* Provide local category and brand performance measurement and competitor reviews * Synthesize primary& secondary research and deliver insights into category/brand performance * Works with brand management and develops local consumer intimacy and identifies business opportunities * Coaches the brand teams on insights identification and embed an insight driven approach within the marketing strategies of the organization * Manages research projects and maximizes efficiency and effectiveness of market research projects and analyses

* Sales activities in conjunction with senior manager on proposal development and quotation * Be directly accountable for nominated clients on day to day operation, analysis, reporting and presentation * Deliver quality services orientation and ensure the services provided are timely and precise according to client business needs and specifications Key account: Unilever (skincare), Kraft

Track brand/business performance, identify challenges/ need gap from consumer and market tracking data (brand/advertising tracking, U&A, BHT, retail audit, consumer panel) and ensure business growth in right direction - Manage Quail/Quanti research projects by using the right methodology to evaluate new initiatives (product/ advertising/ brand activation) so as to support strategic decision - Involve in deep dive analysis with brand team to better understand business issues and provide holistic insights and propose action plan - Keep contact/connection with regional team for research tools usage optimization