Patrycja R.

Market and Trend Analysis Evaluation of the Current Product Portfolio Identification of Gaps and Opportunities Support in Long-Term Strategy definition Support in Portfolio Strategy Implementation Innovation Management: Introducing processes and structures that enable continuous product innovation.

Head of NPD and Product Management Long-Term Business and Portfolio Strategy: Accountable for crafting the long-term business and portfolio strategy, including oversight of the product innovation pipeline. Strategic Priorities Definition: Defining strategic priorities with a focus on the long-term portfolio strategy spanning a 3-5 year horizon. Product Life Cycle Management (PLCM): Guiding the PLCM process across all stages – from product introduction through growth, maturity, to decline. Departmental Leadership: Responsible for overseeing the marketing department, as well as managing functions related to innovation, market intelligence, and research & development. Leadership in Strategic Projects: Taking the lead on strategic projects pivotal to the company's development, such as initiating new production lines and establishing the New Product Development (NPD) process. Digital Communication Strategy: Spearheading the development and implementation of a robust digital communication strategy, covering aspects like website management and social media engagement.

Leadership of Product Management, Marketing, and Design Teams Across 4 Plants (Total of 38 Team Members): Overseeing and guiding teams in Product Management, Marketing, and Design across four plants. Comprehensive Product Portfolio Oversight: Taking charge of the product portfolio strategy, products' lifecycle management, and the formulation of positioning and pricing policies to ensure a cohesive and effective market presence. Business Strategy Leadership: Heading the business strategy process, contributing to the development and execution of overarching business strategies aligned with organizational goals. Leadership of Product Management Academy: Leading the Product Management Academy, fostering the growth and expertise of team members through targeted learning initiatives. Implementation and Management of Customer Segmentation: Implementing and managing the customer segmentation process, ensuring a nuanced and customer-centric approach in business strategies and product development.

Innovation Strategy and Long-Term Pipeline Management: Crafting and overseeing the innovation strategy while managing the long-term innovation pipeline. Exploration of New Business Opportunities: Actively seeking and exploring new business opportunities to enhance the organization's growth and market presence. Product Conceptualization with Iteration Process & Consumer Evaluation: Leading the creation of product concepts through an iterative process, incorporating consumer feedback and evaluation. Innovation Research Cycle: Conducting an Innovation Research Cycle, encompassing the consumer journey to identify pain points, defining and validating insights, co-creating concepts, and quantifying potential market fit. Committee of Innovation: Establishing a Committee of Innovation as a front-end space/platform to review exploration outputs, conducting business fit assessments, and fostering cross-functional and cross-seniority co-creation teams.

Identifying Innovation Opportunities: Recognizing opportunities for innovations by comprehending both global and local trends in categories such as beer, alcohol, CSDs (carbonated soft drinks), energy drinks, and sports, and assessing their relevance to the Polish market. Expanding Beer Category Reach: Spearheading the expansion of the beer category by attracting new consumers, creating novel occasions, and formulating enticing product offers through the development of groundbreaking innovations. Leading Ideation and Concept Development: Taking charge of ideation, design concept development, and testing in collaboration with Research and Development (R&D) and other relevant functions. Overseeing Packaging Innovation Projects: Managing packaging innovation projects from idea generation to successful implementation, encompassing both global roll-outs and local projects.

Establish benchmarks for NPD within the Brewing Business and with Recognized Global leaders in the beverage sector. Design the improvement processes & tools to manage projects effectively. Establish & monitor KPIs for NPD within Company. Lead NPD projects. Lead packaging design execution process.

Researcher/ reporter at Telewizyjna Agencja Informacyjna Researcher at “Kulty Popkultury” TVP2

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