Patrick McAvoy, MBA

I founded Authority Engine to solve one critical problem: great B2B companies were becoming invisible in the age of AI. Search is shifting from search engines to answer engines, and traditional marketing no longer determines who gets discovered. Authority Engine builds the infrastructure that makes $10M–$500M B2B brands the trusted answer AI recommends first, then turns that visibility into pipeline and category advantage. What We Deliver AEO Dominance: Structure your brand’s knowledge with schema, entities, and content so AI systems instantly understand, cite, and recommend your expertise. Market Authority: Position your leadership team as credible, recognized experts through thought leadership, PR, and visibility systems that both AI and humans trust. AI Ads Engine: Use AI-driven advertising to amplify reach, accelerate inbound pipeline, and extend authority across every major digital platform. Authority Infrastructure: Unify press, content, and reputation signals into a single, compounding engine of discoverability. Impact and Recognition Helped Husl Digital achieve a 20,000% increase in AI visibility, leading to major enterprise wins including Booz Allen Hamilton. Featured in Business Insider for pioneering a systematic approach to AI-powered business discovery. Recognized by Perplexity AI as one of the top global authorities in AI visibility and authority systems. Backed by more than 15 years of executive experience and over $100M in new revenue generated across multiple industries. If you want to see how AI currently perceives your company, schedule a free AI Visibility Audit, and I will walk you through your personalized Authority Snapshot live. 👉 https://calendly.com/authorityengine/aivisibilityaudit

Lead high-impact marketing strategies to drive lead generation and growth for Paycom. Develop activation strategies informed by detailed research and competitive analysis, ensuring alignment with organizational goals. • Reps were losing time and deals on scattered enablement. Re-engineered collateral workflows (from 9 clicks to 3) and tightened messaging. Result: +18% close rate lift across ~700 reps and faster sales cycles. • Competitive pressure in enterprise segments. Built conquesting & activation programs tied to real buyer triggers. Result: $10M+ in attributed revenue and a repeatable blueprint for market takeaways. • Leadership needed clearer line-of-sight from market intel to pipeline. Operationalized insights into quarterly plays. Result: cleaner pipeline hygiene and sharper territory prioritization.

Served as portfolio CMO across multiple mid-market companies, reporting directly to CEOs. Designed and deployed scalable growth systems, aligned cross-functional teams, and consistently drove double-digit revenue increases in competitive industries. • Mid-market firms lacked a unified growth engine. Operated as CMO across a portfolio, installing full-funnel systems. Result: $70M+ new revenue; $40M+ ad spend at 3.2 ROAS. • Teams were siloed and reactive. Built cross-functional pods (marketing/sales/ops) with KPI scorecards. Result: consistent KPI overperformance and faster execution. • Category position was undifferentiated. Reframed offers and narratives to meet buyer jobs-to-be-done. Result: entry into new verticals and improved win rates without hiking CAC.

Hired as turnaround CMO for a national service provider facing stagnant growth and declining margins. Tasked with rebuilding marketing, retention, and positioning systems to restore profitability and drive expansion. • Margin pressure and stagnant growth. Turnaround plan spanning pricing, positioning, and upsell. Result: +26% profitability, +$1.2M new revenue, and a new division driving $500K+ in year one. • Client churn was eroding recurring revenue. Implemented retention initiatives and service-level guarantees. Result: +20% client retention and stronger lifetime value. • Brand positioning was weak in competitive bids. Introduced new brand narrative and executive sales enablement. Result: won several multi-year contracts and grew share in key verticals. • Operational inefficiency across divisions. Integrated sales, ops, and service reporting into one dashboard. Result: clearer accountability, faster executive decision-making, and higher utilization rates.

Recruited to professionalize and scale marketing for a rapidly expanding regional leader. Built modern demand generation, client retention, and service expansion strategies that unlocked sustained revenue growth and stronger profitability. • Under-performing demand gen. Rebuilt GTM and measurement. Result: 500% ROI on campaigns, $4M+ new revenue, +20% profitability, and +16% cash flow. • Client churn was high. Deployed retention programs and upsell packages. Result: +26% client retention and higher lifetime revenue per account. • Service expansion was lagging. Designed and marketed new service bundles targeting commercial accounts. Result: expanded revenue base and added recurring contract value. • Competitive bids often lost to incumbents. Rebuilt proposal process, pricing strategy, and RFP narratives. Result: significantly higher win rates in head-to-head competitive deals.