Patrick O'Donnell

The PKO Solutions Lab helps technology and financial services brands unlock their full potential through data-driven strategy, organizational design, branding, bold storytelling, innovative digital marketing and powerful demand generation strategies -- transforming insights into measurable impact.

■ Built marketing team from the ground up by upgrading talent and integrating global, field, operations, and BDR functions to drive efficiency, effectiveness, and creativity -- resulting in 45-50% YOY ARR ■ Created and launched customer centric “Plan Smarter” brand strategy and campaign, positioning Board as the Enterprise Planning Platform. Results: +61% website traffic. +30% social followers. ■ Launched industry solutions strategy, global integrated campaign model, ABM, digital strategy, and lead scoring/routing to evolve from mid-market to enterprise. Results: +25% consecutive YOY pipeline growth on flat budgets. +49% enterprise pipeline. +45% Retail and Manufacturing pipeline. ■ Built global event strategy around tent pole third party events and the Board Beyond Symposia series to demonstrate the power of Board planning and build awareness in key countries.

■ Reorganized global marketing, demand generation, digital, content, and field marketing teams to streamline development process, increase productivity, add talent, and elevate creativity. ■ Drove all branding, communications, and messaging for the Similarweb May 2021 IPO. ■ Created Similarweb’s first integrated brand awareness “Winning Moments” campaign. Results – 163% website traffic increase, 50% increase in branded search impressions and clicks. ■ Created and launched a new brand strategy, look, and feel positioning Similarweb as the Official Measure of the Digital World. ■ Launched integrated marketing strategy, lead scoring/routing, and streamlined customer journey resulting in 100% revenue increase, 50% faster lead follow up, 150% form fill improvement, and 40% increase in MQL to SQL conversion.

■ Rebuilt the marketing communications organization, eliminating redundancy and inefficient spend on personnel & marketing programs, while at the same time upgrading talent. ■ Launched MicroStrategy’s first global integrated marketing campaign simultaneously in 11 languages unifying all brand, demand, ABM, sales and internal communications under one experience. Results – 80% increase in organic web traffic, 22% more marketing qualified leads, 50% increase in sales pipeline. ■ Revamped all global websites & digital strategies with Adobe Experience Manager, repositioning the brand and creating personalized experiences to effectively convert leads to opportunities. ■ Developed global symposia series coupled with field marketing seminars and workshops to more effectively launch key product features and enhancements, helping to drive YOY margin improvement of over 200%. ■ Launched a marketing dashboard integrated with SFDC and Marketo that allowed for real-time scoring/analysis of every lead resulting in 30% higher lead to pipeline conversion and more targeted marketing spend.

■ Led strategy, development and execution of all global advertising, branding and demand generation – including the HP “Make it Matter” experience. A complete rebranding initiative to unify siloed business units and re-establish the HP brand. ■ Responsible for a $100MM marketing budget and 100-person global team. ■ Drove a new agency model incorporating the best of multiple agencies into one team to drive effectiveness and best of breed work. ■ Led the development of a comprehensive Pan HP marketing strategy and communications roadmap. A strategy that embodied a unique HP technology point of view across consumer and b-to-b audiences.

IBM Brand ■ Led the development and implementation of the IBM Smarter Planet marketing strategy. ■ Created a brand architecture and go to market strategy connecting the lofty ideals of Smarter Planet to IBM products and solutions. ■ Between 2009 and 2011 prospects were 48% more likely to do business with IBM after being exposed to Smarter Planet, IBM brand value increased by 20% and the stock price nearly tripled. IBM Software and Systems ■ Led brand strategy, 360-degree communications and 100-person global team for the software and systems business. ■ Created the “Green Is Good For Business” campaign to unify IBM Software and Systems with the Corporate Brand which increased willingness to do business with IBM by 25% and increased sales volume $875,000 per company. American Express ■ Developed strategy to bridge the My Life, My Card campaign with a more card benefit focused approach. SAP ■ Led development of global brand strategy, 360-degree communications and 100 person global team in 35 countries. ■ Developed and launched the “Best Run Businesses Run SAP” campaign, which rebranded SAP from a back-office software vendor to a technology leader. ■ Between 2001 and 2005 SAP’s brand value rose 46%, profits grew 202%, and market share increased 62%.