
patrick neu
outdoor market consultant
About
Results driven Outdoor Industry Consultant with over 40 years of experience in the outdoor industry. "Nothing happens until something is sold", is the basis for this professionals success in the industry. Every company is driven by sales, and developing programs that drive sales in this lifestyle based industry takes a deep understanding of the practical application of the product by a consumer. As an avid outdoorsman this professional intimately understands the basis for a consumers buying decision when it comes to outdoor products, or products sold to outdoor oriented consumers. Specialties: Creation of innovative and effective Sales Programs encompassing the entire distribution system, Development of Marketing Plans/Strategies, Product Development
united states
forestville
sporting goods
strategy, business planning, event planning, online marketing, product development, sales, management, sponsorship, coaching, recruiting, retail, fishing, public speaking, brand development, merchandising, trade shows, business strategy, public relations, marketing communications, sales management, email marketing, marketing strategy, sales operations, product marketing, program management, online advertising, new business development, team building, sports, non profits, customer service, budgets, event management, start ups, forecasting, brand management, strategic planning, product management, inventory management, sports marketing, negotiation, team leadership, market planning, social media marketing, nonprofits, social media, advertising, marketing management, entrepreneurship, creative direction
Experience

cheif interim mananger and chairman of the board
anglers insight marketing
Acted as Chief Interim Manager of Anglers Insight Marketing LLC (AIM) during the formation of the company. Included development of the Private Placement Memorandum and recruitment of members (investors). Elected to the Board of Directors upon formation of the company and was appointed to the Chairman position. Opted not to run for reelection for a second term on the board to facilitate working with AIM as their sales/marketing agency in September 2009-June 2010.

incorporator and board president
future angler foundation
The Future Angler Foundation (FAF) is a 501(c)(3) non-profit membership organization that was formed in April of 2012 by a group of anglers dedicated to help grow the sport of fishing through education and outreach. Membership is open to any individual, organization or business interested in growing participation in the sport of fishing. The Future Angler Foundation’s mission is; to support the efforts of individuals and organizations that are willing to share their passion for the sport of fishing with people of all ages through outreach and education in a manner that will grow future participation in the sport.

seminar speaker and tournament angler, market consultant
companies targeting outdoor oriented consumers
Pat Neu is a Professional Angler, Seminar Speaker and Outdoor Industry Consultant. Pat specializes in promoting products for his marketing partners during his angling seminars, and through other media opportunies that exist as a result of his involvement with tournament angling.

vice president
north country marketing
North Country Marketing Ltd. (NCM) is a commission based manufacturer’s rep agency that represents several major brands of well known outdoor industry products to retailers/wholesalers in a five state area in the upper Midwest. Pat was a principal and one of the founders at NCM. He was tasked with administrative duties for the agency, and held direct account responsibilities with large retail chain accounts, distributors, buying groups, and independent dealers. During his 17 years at NCM he received numerous individual sales awards and contributed to many agency awards.

buyer and sales representative
outdoor sports headquarters
Pat was hired as a buyer for Outdoor Sports Headquarters (OSHI) right out of college in 1981 based upon 7 years of retail sporting goods experience to that point. He worked in Dayton, Ohio as a buyer at OSHI's headquarters, for three months from August of 81 through October. He was offered a sales territory in Northeast Wisconsin in November that year. Pat ran that territory gaining valuable experience through July of 1983 when he was offered a job with a manufacturers rep agency. In August of 1983 he went to work with Havel-Giarusso a Minnesota based manufacturers rep agency to cover the state of Wisconsin. He gained valuable experience working with independent sporting goods dealers, distributors and big box retailers.

president
new century marketing llc

president
national professional anglers association
President of a 350+ member non-profit organization dedicated to growing the sport of fishing and increasing the professionalism of its members.

outdoor market consultant
new century marketing llc
New Century Marketing is a sales/marketing consulting firm established by Patrick Neu in early 2006. New Century Marketing specializes in the development of sales/marketing strategies for companies targeting outdoor oriented consumers as a key demographic group for their product or service.

executive director
national professional anglers association
Executive Director of the 500+ member association of anglers dedicated to growing the sport of fishing and increasing the professionalism of its members.
Education
university of wisconsin - whitewater
business administration
madison west high school
university of wisconsin - whitewater
marketing
patrick neu's Contact Information
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