Patrick Lebraud

Over the past 17 years, Smash Enterprises has released over 20 millions products, fast becoming a household name in the lives of children and adults worldwide. As one of Australia's leading and most recognised and extensive range of innovative products from lunch boxes to outside dining, and everything in between.

Decision-making skills development from a global viewpoint of the general management and within the business environment. - Origin, control and optimization of financial resources - Markets and business opportunities - Transformation and the value chain - People and responsibilities of the organization - Analysis of business situations - Global economy - Ethics and company management - Competitive strategy and general management - Entrepreneurship and negotiation

ARC International is the Worldwide leader in tableware, decoration and customized tableware and industrial houseware products (B2B). Main brands are: Luminarc, Cristal d'Arques Paris, Pyrex, Arcoroc. International presence: + 160 countries - Corporate: Member of the Committee of Consumer Goods Spain & Portugal - Target: Negotiate a win-win agreement with complementary companies for our activity - Team Management: Drive Sourcing, Marketing, Sales, and Back Office teams towards a common goal - Sales: Presentation and sale of the new brands to our main customers - Retail: Define and implement sales strategies, customers analysis, sales and purchase forecast - Brand management: Build a strategic vision by Brand, Line of Business and Consumer segment Key Achievements: > Major partnership agreements for our Consumer Goods, Food Service, and BtoB units > Value Chain optimization through a rigorous control on each new businesses development step

- Corporate: Member of the Committee of Consumer Goods Spain & Portugal - Team Management: 4 Key Accounts, 7 Area Managers, 1 Merchandising Manager - Retail: Run Category Management projects in Consumer Goods and Food Service (IFM Special Jury Prize in 2006) - Market research: GFK panel, Shopper and Consumer studies, local studies - Brands: Position our brands in the different Distribution Channels. PYREX, ARCOROC, LUMINARC, CRISTAL D’ARQUES Key Achievements: > Integration of Category Management Department in ADI > Position of Category Captain in Carrefour, Alcampo, Eroski, Hipercor, Leclerc, Caprabo, Conforama > Market share increase In Carrefour, Hipercor, and Alcampo (over 50% in 5 years out of a total of 33Mº€) > Prize for the Best Mass of Margin Project in Carrefour in 2006

- Merchandising: Define, develop and implement the group strategy - Retail: Negotiate new growth leverages with our main customers - Accounts: Carrefour, Alcampo, Eroski, Hipercor, supermarket chains - Team Management: 10 POS managers, 1 Assistant Key Achievements: > Introduce a new business focus in Mass Distribution based on a win-win strategy > First shopper studies and panels for the houseware sector in Spain

- Accounts: Pryca, Continente, Alcampo, Hipercor, supermarket chains (20 Mº €) - Team Management: Sales force (9 sellers), 2 Key Account junior, 1 Assistant - Retail: Ensure compliance for the Arc strategies - Sales: Prescription and negotiation of annual trade agreements with customers and wholesalers Key Achievements: > Contract negotiation for Carrefour and Continente merge > Change of brand strategy (Arcopal, Luminarc, Arcoroc, Pyrex, Cristal d'Arques) > Sales: +32%

- Wholesaler: new products presentation and concept arguments - Market: Market Analysis - Retail: field work Key Achievements: > First promotional analysis and monitoring in Spain

- Market Studies: Market analysis and client prospecting for french companies - Customers: Business trip organisation and active participation in negotiations with potential clients Key Achievements: > Five french companies found clients in Chile

- Sales in store - Administrative management - Store check and trademark infringement detection