patrick koelling

* ●Wrote and concepted a campaign for Cell South Netbooks. * ●Presented campaign ideas national brand clients * ●Concepted :30 and :60 commercial spots for V8 and Dell computers.

* ● Managed and performed Internet marketing podcasts for a large consumer audience. * ● Trained employees and clients to market and optimize e-commerce websites for search engines (S.E.O). * ●Consulted one on one with customers on marketing strategies to improve business sales. * ●Designed and programmed template based websites for customers.

● Trained clients on how to optimize their sites for search engines (S.E.O) ●Created content for and hosted weekly Internet training web casts and pod casts

* ●Coordinated and provided training for over 120 other volunteer * ●Taught theological principles to thousands of people in the area * ●Volunteered at the Red Cross during hurricanes Francis and Charlie * ●Rendered service to those effected by the hurricanes

* ● Create compelling marketing campaigns using television, radio, digital, and social media for national brands. * ● Achieve successful marketing results for brands through creative thinking and copywriting—including the best sales * on record for Lowe’s Home Improvement. * ● Effectively manage and meet deadlines for multiple individual and team projects. * ● Perform in all aspects of creative development—from idea conception through final production. * ● Responsible for client and vendor contact to maintain effective professional relationships. * ● Convert client based marketing objectives into successful consumer facing messaging. * Clients: Lowe’s Home Improvement, M&M’s, Mountain Dew, New York State Tourism, Arby’s, Snickers and FedEX.

* ● Taught and directed advertising classes to university students. * ● Increased national recognition for the AdLab by establishing and managing the Award Entry Submission Program. * ● Earned first place recognition in one of advertising industry’s most prestigious international competitions.

* ●Wrote scripts for Wisk laundry detergent * ● Concepted names for a new line of Degree deodorant * ●Researched and designed a new business pitch

● Developed and wrote global tag-line employed in world-wide marketing campaign. ● Exhibited strong associative thinking skills to execute ideas across a variety of media for global and national brands. ● Analyzed case studies to generate proficient and compelling white papers for consumer and employee marketing. Clients: Smartwater, Minute Maid, San Pellegrino, SAP, Citizens Bank, Dove, Fanta, Siemens, Sara Lee, Capri Sun, Kool-Aid, Nestle, Motorola, Time Warner, and American Express.

* ·Implement ad agency techniques to make the best “creative” for the newly formed in-house advertising department. * ·Lead copywriter bringing new Amazon products to market: Amazon Echo, Amazon Dash Button, Amazon Echo Dot. * ·Established social media tone and voice for several Amazon brands. * ·Created the first-ever integrated social and print campaign for Kindle. * ·Collaborate across internal teams identifying and generating advertising solutions. * ·Write long-form copy for product demo videos. * ·Deliver strategic creative insights to connect to consumer. * ·Own projects from creative briefing, all the way through production, to launch. * ·Implement feedback after multiple rounds of reviews across different key stakeholders.

Studied the art of advertising."]