Patrick Iselin

Tiller is the leading advertising platform for publishers who want to take control of their native advertising placements. Our powerful technology empowers publishers to manage, measure, and optimize recommended content ad units across providers, without ever touching a line of code. By analyzing hundreds of factors like performance, location, device, user agent, and ad viewability, Tiller's sophisticated machine-learning can determine the best ad for every single impression. Find out why premium publishers are using Tiller to take their native and recommended content advertising to the next level. Visit us at www.Tiller.com. Let us help you navigate native. Founded in 2015, Tiller is headquartered in Philadelphia. Our management team has over 10 years experience building better, highly scalable advertising platforms. Be sure to visit our other social channels! Facebook: www.facebook.com/usetiller Twitter: www.twitter.com/usetiller

In this role I was further tasked with revenue, specifically the third party monetization of our network traffic. To this end I instituted a three pronged approach: 1) I repurposed existing product to bring a high margin private labeled CPV solution to all the largest players in the Social Video Seeding space. We powered them in the ability to drive non-incentivized, authenticated human audience views to Youtube etc. 2) I recruited, established, and managed strategic channel sales partnerships in global and emerging markets including Western Europe, CEE, Canada, Australia, and India. and 3) I worked with our product team to build, implement and deploy a programmatic buying solution for both display and video which I then integrated into all of the major SSPs and Exchanges. Inside of 12 months these efforts were yielding 25% of the top line revenue for the company as a whole. I worked with the President and CEO to execute on a stand alone match data product SSP for online publishers (now known as circulate.com.) I helped with the initial market assessment and forecasting, as well as the preliminary strategic conversations with publisher partners and the subsequent refinement of narrative and pitch. I cross-trained existing BD staff, hired additional bodies and replicated the processes that I instituted at Solve Media for success in bringing it to market. Finally I was a consultant and instrumental in the corp dev effort that led to the eventual acquisition of Solve Media by Adiant.

In this position I reported directly to the CRO and was responsible for instituting policy and process for the BD/PubDev team from the ground up. I established personal and team goals, best practices, compensation packages and the assessed and implemention of platforms (RelateIQ, Slack, Asana, Datanyze among others) to provide efficiency, transparency, and ultimately accountability to the team and to the rest of senior management. My responsibilities included the hiring and training of all levels of the BD org from analysts, BD coordinators and BD executives. In a player/coach capacity I led by example and was responsible for strategic deals, consistently outperforming expectations. My team and I succeeded in building a global network of several thousand publishers spanning in excess of 250k individual domains and billions of monthly impressions. In a period of less than 36 months we went from a small unknown startup to one of the largest human verification security providers in the world, and the largest CAPTCHA monetization system in existence.

After VoiceStar was acquired by Marchex I stayed on and focused on the sale of our enterprise SAAS solutions to large online publishers, print and online directories as well as direct response agencies, SEO and SEM entities and lead generators. Our (typically private labeled) software platform provided metrics and and analytics surrounding the result of both online and offline advertising. It also allowed the tracking of offline conversions to online spend to the keyword level. This provided not only clear accountability but also the opportunity to monetize traffic on a pay for call basis. I managed a long, complex, and highly consultative sales cycle to consistently outperform expectations and help bring MCA into a leadership position in the market. I was responsible for a book of business that constituted a large percentage of the total revenue of the company. I provided forecasting and pipeline analysis in order to enable proper revenue predictions. I was also consultative internally with the development and eventual marketing and deployment of new products, assessing market needs and forecasting the associated revenue opportunities.

Hiring, training and managing a team of inside sales coordinators and sales research coordinators to assist a growing startup. Establishing goals, best practices, compensation packages and the overall methodology surrounding the implementation of SalesForce CRM into our sales process. Performing as the de-facto sales manager and primary liaison between both the inside and the outside sales teams as well as C-level management in order to maintain clarity and transparency on all sides. To this end I was responsible for the creation of (and weekly submittal of) reports to track sales activity, sales forecasting, and individual performance for every member of both the inside and outside sales teams. In this role I assisted in maintaining a clear company focus and sustained, rapid growth in a fast-paced startup environment - leading up to our eventual acquisition.

Lead mining and generation: locating suitable prospects from various sources both online and traditional for a very niche (media specific) platform solution. Identifying the appropriate point of contact within the prospective agency/publisher/media company and locating their current contact information. Cold Calling: Performing the initial contact via email and telephone, qualifying the lead, doing the initial pitch to determine if there may be a fit and setting an appointment for a sales director to follow up with a more formal technology demo. Follow up: Following up with opportunities as they begin to materialize in the sales channel/pipeline in order to keep discussions moving forward. Providing assistance to the sales director in any matters leading to the close of business as well as providing lightweight support and account management to existing or new customers.

Management of bar inventory and costs, staffing, scheduling and, of course, hosting our discerning and high value guests in order to build and nurture ongoing relationships. Successfully maintained a working bar cost of between 15% and 17% throughout my entire tenure at Savona. Possession of an intimate working knowledge of our product lines spanning over 120 individual spirits (including over 40 single malt scotches) and in excess of 800 wines at any given time. This knowledge enabled me to identify distinguishing characteristics among these in order to make educated recommendations to clients and sensible decisions surrounding the ordering and stocking of these products.