Patrick Brane
Director of North America @ Underberg America
About
With over 15 years of experience in the fast-moving consumer goods (FMCG) industry, I am a seasoned sales and marketing leader who is passionate about delivering exceptional results for my clients and partners. I am currently the Director of North America at Semper idem Underberg AG, a global producer and distributor of premium spirits and beverages. In this role, I am responsible for designing, developing, and executing the business development strategy for the North American market, overseeing a team of national sales managers and account executives. I leverage my expertise in promotion planning, key account management, and market analysis to drive customer acquisition, retention, and expansion across various channels and segments. Since joining Underberg in May 2023, I have increased the revenue growth by 20% and the profitability by 15%, while also securing several strategic partnerships and contracts with major retailers and distributors. I am also committed to building and coaching a high-performing sales and marketing team that shares my vision and values of excellence, innovation, and collaboration.
United States
Columbus
Food & Beverages
Team Leadership, Business Development, Sales Strategy, Sales Management, Marketing Management, Marketing, Marketing Strategy, Brand Management, Market Research, Advertising, Event Management, Sales, Product Marketing, Event Planning, Marketing Communications, Sponsorship, Strategic Planning, Social Media Marketing, Market Planning, Product Launch
Experience
Director of North America
Underberg America
USA, Canada & Mexico
National Sales Manager
Underberg America
United States
Vice President of Sales
Beach Juice
United States
National Sales Manager
Artisanal Imports
United States
- Define and execute the BD, sales, and marketing strategies for a specialty beverage importer selling 2.4MM cases to 76 distributor wholesale partners. Drove 17% growth in FY2019. - Lead a 14-person team focused on securing new accounts and increasing volume sales while personally analyzing customer data and sales operations to increase efficiency and conversion rates.
Director of National Accounts
Artisanal Imports
United States
- Increased the national distributor chain business by 27% in 2017 and 42% in 2018 by developing relationships with 117 companies, including Kroger, Total Wine, Costco, Publics, and Whole Foods. - Partnered with CxO’s to develop custom distributor chain programs and pricing strategies to meet customer needs while maximizing profit margins and adhering to all depletion goals.
Regional Sales Manager - Great Lakes
Artisanal Imports
Columbus, Ohio Area
- Managed a portfolio of 12 distributors in the Great Lakes Region with a team of 200+ sales reps. - Earned the Top Sales Manager Award by securing $1.2MM in new sales in '17, up 37.8% from '16.
Division Manager - Ohio
Bacardi
Ohio
- Designed, developed, and implemented client programming and 1,200+ promotional activities with a $500k annual activation budget and 4-person team to increase market share and awareness.
Key Account Manager
Bacardi
Columbus, Ohio Area
- Led sales and marketing for the top 100 accounts with a 15-person team. - Built and launched creative marketing programs, consumer sampling platforms, and 320+ annual events to enable distributors to maximize sales and drive sustainable revenue growth.
Strategic Marketing Manager
MillerCoors
Cincinnati, Ohio Area
- Increased Miller High Life sales 58.7% in Kentucky accounts and 37.8% in Ohio Accounts, resulting in an 8.9% increase in sales for the entire Mid-Central market.
Marketing Representative
Nike
Portland, Oregon Area
- Coordinated and scheduled 500 events nationwide for a 12-month $5MM national promotional tour covering 45 U.S. states and reaching 200,000 high school athletes. Achieved 21% ROI.
Education
The Ohio State University
Mass Communication and Social Issues
Patrick Brane's Contact Information
Phone
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