Patrick Wong

• Managing Havaianas business, via appointed exclusive distributors, for North Asia (Korea, Japan, Taiwan, HongKong & China) • Develop GTM plan (product assortment, channel distribution drive, marketing plan) with distributors and ensure proper and on-time execution of said plan • Ensure proper execution of retail format and presentation according to Brand guideline • Established consistent pricing and costing strategy across countries that generated additional 10% on Topline sales • Kick-started Project China – project to evaluate feasibility and action plan of establishing owned operations in China which include evalutaing various PR agency, E-Comm 3rd party operators, regional off-line partners and finally appointing the party that has the right fit with the Brand

• Define & implement APAC business strategy • Work with Puma subsidiaries in APAC on merchandising and sales plan for socks • Develop wholesale/direct business operating model, putting in place GTM process to maximise sustainable business • Develop and define specific product merchandising plan that works for different country and channel • Plan and execute GTM Launch Plan for Puma BodyWear for SS2018

• Reporting to APAC Regional Business Director, Wilson Racquet Sports • Responsible for the overall P&L, sales, marketing and strategic direction for the China Wilson’s business • Manages a team of 38 which consists of mid-level managers, executives and sales assistant across sales and marketing functions • Re-Define roles & responsibility of existing team that are absorbed via the buy-back of the business from distributor in 2011 • Build the annual commercial plan – overall marketing initiatives, product assortment, distribution&sales plan – to achieve desired brand awareness and top-line / margin objectives • Established Wilson TMall Flagship store in Feb 2014, grossing 15mRMB, making it the #1 Tennis store on TMall in a year

• Reporting to Asia Area Manager who is stationed in the APAC office in Hong Kong • Responsible for the overall P&L for the Singapore’s operation – wholesale and retail operations – as well as the marketing and strategic direction for the brand in Singapore • Manages a team of 30 which consists of mid-level managers, executives and retail staff • Also manages New Balance businesses - brand awareness & marketing activities, sales numbers as well as retail presences - in Malaysia, Thailand, Indonesia and Philippines thru NB appointed distributor

• Reporting to Area Manager SEA • Responsible for the top-line sales to the wholesales trade accounts in Singapore – RSH, WOS, Bata • Managed a team of 2 sales rep – sales target and remunerations package

• Reporting to Asia GM stationed in Dubai • Responsible for the top-line sales thru distributors in SEA • Roll-out Pricing, Merchandising and Marketing programs for all distributors

• Managed a team of 3 sales supervisors and 2 key account managers for the entire business • Formulated new system for sales tracking and incentives programs which set out the objectives clearly and effectively • Planned and executed monthly trade marketing promotions which were in-line with the overall brand direction and sales target

• Managed a team of 2 sales supervisors and 3 merchandisers for the entire business of the DFI group – Guardian Pharmacy, Cold Storage Supermarket and Giant Hypermarket • Other responsibilities include Trading Terms negotiation with the key account and setting of sales target and trade marketing plan with the marketing team

• Managed the day-to-day sales ordering of stores as well as the monthly trade promotions for the entire Cold Storage chain • Managed a team of 2 merchandisers • Other responsibilities include Trading Terms negotiation with the key account and setting of sales target and trade marketing plan with the marketing team