patrick wibroe

commercial director

About

Commercial Director within the global FMCG markets. International experience within Retail, Foodservice/Catering and Food Industry. Profound knowledge and Strategic global procurement/sourcing. Experienced, results-focused and driven with great abilities in building and developing international relationships. Great leadership skills and ability to develop employees to perform at a high level. Like to think out of the box and be creative. Driven as person and very passionated about my work. Specialties: - Management - Business Strategy - Key Account Management - Global Procurement & Sourcing - Supply Chain Management - Category Management - New Product Development - Learn fast and bring ideas to life Languages: Fluent: Danish, English, Swedish Very good: Norwegian

Country

sweden

City

malmö

Industry

food production

Skill

product development, fmcg, key account management, purchasing, negotiation, supply chain management, procurement, sourcing, logistics, export, sales management, business strategy, retail, international sales, fast moving consumer goods, sales, international business, customer service, food industry, management, direct sales, marketing strategy, forecasting, food, b2b, pricing, food manufacturing, customer relations, warehousing, brand development, merchandising, key account development, grocery, foodservice distribution, private label, project management, strategy, new business development, market analysis, marketing management, category management, category insights

Experience

salgschef and sales manager

caldic denmark a/s

2007-2 - 2011-9 · 4 yrs 8 mos

commercial director

caldic food service & retail sweden ab

2018-4 - Present · 8 yrs 6 mos

sales and logistic assistant

seamaid a/s

2005-8 - 2007-2 · 1 yr 7 mos

* Worked as a Junior Product Manager and a Sales Coordinator at Seamaid (previous called Norfoods Frozen A/S). * I was responsible for the sales towards smaller Foodservice/Catering customers and Ethnic wholesalers. * Also worked with back office tasks such as Logistics (responsible for, declare incoming goods, duty/taxes etc.). * Pricing * Logistics * contract-negotiations with shipping lines * Sales back-up * Declaration of incoming goods and export documents * Order-handling

trainee

peter justesen company a/s

2003-8 - 2005-7 · 2 yrs

* Worked as a trainee for a period of 2 years. * Worked both with Sales, Purchasing, Logistic, Finance etc. * Peter Justesen's product catagories is everything from Food/Beverages to Electronics (assortment of around 10.000 products). * Products are sold to diplomats, embassies and International Organisations (UN, WHO, UNDP, UNICEF etc.)

area manager

barry callebaut

2015-4 - 2016-3 · 1 yr

* Responsible for the sales to Food Manufacturers in Denmark, Southern Sweden & Iceland. * Products: Chocolate, compounds, cocoa powder, decorations, fillings, fruit-preps etc. * Development of strategic business plans for my responsible area/countries * Development of key accounts in Scandinavia * Product Development in cooperation with our R&D and Product Developers * Sales forecasting and budgeting * Forecasting of production in relation to planned budgets * Analyzing of raw material prices * Trend and market analyze

product manager

caldic

2011-9 - 2015-3 · 3 yrs 7 mos

business area manager and affÃ rsomrÃ dechef

caldic sweden ab

2016-3 - 2018-3 · 2 yrs 1 mo

* Responsible for the FSR department (Foodservice & Retail) doing business within nuts, dried fruits, pulses, grains etc. (both conventional and organic). * Trend and market analysis * Development of strategic business plans for the Nordic countries * Sales forecasting and budgeting * Strategic global procurement and sourcing * Supplier and customer contract negotiations, maintaining and updating