Patrick Stangbye

Co-Founder and Creative Director of Portal – Physical and emotional tools for human movement

Offering multidisciplinary creative strategy at the intersection of culture and product. Occupied by movement and multimodality. Current contracts: ROA - ROA is an Italian footwear focused brand founded in 2015. Explicitly referencing the latest innovations from the world of technical outdoors-wear, ROA employs crossover, experimental techniques to shape a product that reflects a hybrid attitude towards the landscapes. Blæst - Norway-based BLÆST makes technical outerwear designed to match its home country’s natural radiance and intensity. Previous work also includes creative concepts on product, communication, written text and image production and events for a range of brands in the sports and lifestyle space for clients such as: Rapha, Blæst, Salomon Advanced, Satisfy, Klättermusen, Mr. Porter, End Clothing, Helly Hansen, Buff Original, On, GOAT, Sevenstore and Arc'teryx among others.

A hybrid attitude towards the landscape. ROA is an Italian shoe brand founded in 2015. Explicitly referencing the latest innovations from the world of technical outdoors-wear, ROA employs crossover, experimental techniques to shape a product that reflects a hybrid attitude towards the landscapes.

Buying and content strategy/ creation for brands and multi-brand ecommerce retailers: • Content Creation: Stategize and produce content for Social Media, Web and print Channels. Text and images: CONDITION World, The Juice. Styling and image creation: CONDITION World, Salomon Advanced. Modelling: Gore-Tex Studios, Salomon, Adidas. • Purchase Management: Select merchandise to meet market demands, customer needs and overall company image. Working on strengthening of categories and strategy in order to assure sell-through • Marketing Research: analysis of consumer buying patterns and prediction of future trends to develop offer, selection and strategy •Ecommerce: Product descriptions, SEO texts, styling and visual merchandising of inventory. • Sourcing: introduce new brands through continuous proactive souring of best in category products and brands • Communication: develop new and existing supplier relationships Sales Agent for Niche Clothing Brands and Showroom Seller for Luxury Brands: • Sales Management: Execution of sales campaigns and development of new and existing client relationships. Management of overall sales performance, communication with new, existing and potential clients, negotiation of sales contracts, realization of proposals based on customer's requirements • Brand Management: Conducting market research and consult on value proposition. Development and improvement of the brand’s products and identity to meet the sales strategy and target consumer • General Management: administration and development of the brands target stores worldwide • PR: arrangement of press appointments, coordination of fashion shootings and interviews, participation in the organization of press events

Team lead for brand managers and point of contact for COTY in Norway • Develop and implement the overall brand strategy and activities in all channels and across all clients • Execution of new product launches, trade activities and brand activations • Be a driver and advisor for all category related initiatives • Point og contact for strategic partnerships and PR office • P&L responsibility on full portfolio

Brand Manager for Hugo Boss, Gucci, Bottega Veneta and other brands in the Coty Luxury portfolio

• Create, publish and optimize Social Media campaigns on FB Business Manager (FB and IG) and LinkedIn for global b2b and premium b2c consumer clients • Analyze performance in Google Ads Manager, Adobe Analytics and the social platforms mentioned above • Strategize SoMe content development and planning with clients • Own social channels for all commercial DN brands and conferences • Strategize the SoMe plans and future development of all DN brand and conferences • Act as a SoMe specialist and promote opportunities pitching new and existing clients together with Strategic Advisors • Create structured briefs for video and photo content, making sure correct formats and lengths are utilized


• Act as a division leader and expert for all eCommerce and digital related questions. • Developed and delivered continuous site improvements in collaboration with external agencies. • Responsible for digital strategy and leveraging in-house knowledge combined with external vendors in relation to PPC, SEO, and email marketing and growth through building both long term and short-term plans. • Responsible for all web-related activities and teams, including digital assistants, customer service, photography, and third-party inventory. • Managed daily site requirements, such as content, product info, image optimization and digital customer journey, copywriting and efficient coordination of tasks within the e-commerce team. • Initialize new processes and initiatives to accelerate the digital presence of Holzweiler and through the digital customer journey. • Implemented, monitored and analyzed campaigns and sale metrics through Google Analytics to report on site performance and develop strategic online campaign plans and initiatives • Worked closely with the commercial team.

Act as a division expert for all eCommerce and digital related questions: • Responsible for e-account growth through building formidable relationships in the client’s organization. • Innovate and activate key launches, campaigns and collaborations with marketing and digital for impactful branding presence leading to sellout • Ensure right presence of brands on client owned website securing discoverability of top SKUs both on-site and through search. • Strategize, coordinate and follow-up on implementation of material for product display pages and cross-selling functions to ensure brand image, conversion and increased average basket size. • Monitor and analyze traffic and key KPIs of e-accounts and competitor websites.

Category Manager Fragrances at L'Oréal Luxe Norway: •Act as referent for all category questions. •Support the commercial team in their business plan alignment with retailers, with the right shopper and category insights, market and category reviews, and during retailer presentations. •Plan, execute and evaluate coordinated launch and delivery of brand messages both internally and with external activities, integrating with business and marketing strategy. •Manage product portfolio within Fragrances .•Monitor, analyze and react to market data such as consumer insights, sell-in/ sell-out figures.

Biotherm, Giorgio Armani, Ralph Lauren, Victor & Rolf, Diesel, Cacharel, Maison Margiela and Clarisonic

• Project Management: responsible for new store openings from production to implementation of planograms. Providing guidelines to the chains as well as sales consultants. Regular shop visit and inspection for top doors, as well as production of podiums in department stores • Brand management: implementing communication guidelines in the Norwegian market for luxury brands including Lancôme, YSL, Kiehl´s, Biotherm, Giorgio Armani, Urban Decay and Maison Margiela among others

Customer service: • Assistance to customers through providing a personal shopping experience meeting their individual needs to drive sales Merchandising: • Management and display of stocks, arrangement of orders and deliveries, supervision of the store’s visual appearance General Management: • Management of the store in the absence of the floor manager, train and development of the staff

Sales Management: • Assistance to clients through providing extensive product knowledge to experienced industry buyers. • Establishing and developing new and existing client relationships in order to meet established goals and deliver on sales performance. Brand Management: • Creative consultancy for the showroom brands, monitor and conduct research on market trends and competitor activity PR: • Arrangement of press appointments, coordination of fashion shootings and interviews, participation in the organization of press events