Patrick Herron

Founding Partner, CEO and Account Director @ Fresh Perspective

About

Effective advertising requires an understanding of human nature, as well as a decent understanding of the intersection between art and science. I am here to bridge this gap. I am the poet in a business suit, the strategist with a penchant for whimsy. The man from both worlds. The worlds of art and science.

Country

United States

City

Bloomington

Industry

Marketing & Advertising

Skill

Microsoft Word, Microsoft Office, Customer Service, PowerPoint, Microsoft Excel, Photoshop, Social Media, Social Media Marketing, Advertising, Event Planning, Adobe Photoshop, Leadership, Marketing Strategy, Blogging, Copywriting, Marketing, Research, Writing, Facebook, Time Management

Experience

Founding Partner, CEO and Account Director

Fresh Perspective

2017-7 - Present · 9 yrs 3 mos

Greater Chicago Area

I founded Fresh Perspective with my business partner in July of 2017. We act as a consulting, freelancing and white labeling agency. I assist in all aspects of running the company and creative work for clients. We founded Fresh Perspective because we feel marketing to millennials is best done by a company founded by them.

Account Director

Fresh Perspective

2017-7 - Present · 9 yrs 3 mos

Greater Chicago Area

Social Media Monitor

BCV

2018-1 - 2018-7 · 7 mos

Greater Chicago Area

I was responsible for monitoring posts regarding clients in the hospitality industry. I respond to these posts using the client's social media accounts, ensuring clients and possible clients are satisfied and eager to participate in the brand experience.

Research Assistant for Professor Laurence Minsky

Columbia College Chicago

2016-4 - 2018-6 · 2 yrs 3 mos

Greater Chicago Area

In this capacity, I aided with research for two published books, "The Activation Imperative" and "Audio Branding: Using Sound to Build Your Brand."

Account Executive

Plus One Impact

2017-1 - 2017-7 · 7 mos

Greater Chicago Area

As an Account Executive at Plus One Impact, I was responsible for business development and aiding client's marketing strategy, by recommending promotional merchandise to get their message across. I was also responsible for Plus One Impact's social media strategy and writing copy for daily posts.

Assistant Account Executive

IDM Brand

2017-1 - 2017-7 · 7 mos

Chicago Illinois

As an Assistant Account Executive at IDM Brand, I worked on business development for new clients, and kept in constant contact with current clients. I also assisted with media planning and buying. In this position, I was able to help, and learn all aspects of the advertising business.

Copywriting and Account Intern

IDM Brand

2016-10 - 2017-1 · 4 mos

As an Intern at IDM Brand, I assisted the account executive, and wrote copy for client's advertisements and social media posts. I also spent time in strategy, researching and writing white papers.

Treasurer

Millennial PAC

2014-12 - 2015-4 · 5 mos

Chicago, Illinois

I cofounded Millennial PAC, a political action committee to help elect millennials to office in Chicago. Here I managed and fundraised money.

Treasurer and Public Relations Director

Friends of Tyler Solorio

2014-8 - 2015-2 · 7 mos

Chicago, Illinois

As treasurer of an aldermanic campaign in Chicago's 33rd ward, I was in charge of raising, spending and keeping track of money.

Public Affairs Intern

Smithsonian Institution

2012-1 - 2012-4 · 4 mos

Washington D.C. Metro Area

Education

Columbia College Chicago

Advertising

2015 - 2017 · 2 yrs

Relative Coursework: Intro to Advertising, Intro to Public Relations, Intro to Media Planning, Copywriting I, Copywriting II, Consumer Behavior, Account Planning, Intro to Account Executive and Brand Strategy, Advertising Workshop, Advertising Awards Workshop, Advertising Campaign Practicum, Interactive Advertising, Agency Class, Semiotics.