Patrick Carlo Guillermo

Leading one business unit and handled a team of 4 digital media planners. Responsible for maintaining client relationships, client sales growth, and achieving agency’s business revenue targets. Also part of the New Business team acquiring new brands. Clients handled: SkinWhite, Maxi-Peel, Hygienix, Vitress, Harlan + Holden, Tiffany & Co., Holcim, Warner Brothers, Starbucks, FoodPanda.

Handled Paid Media campaigns for various clients and industries, planning and running Awareness and Performance campaigns. Brands handled: Skin White, Maxi-Peel, Hygienix, Vitress, Harlan + Holden, COOP Grocer

Built digital marketing campaigns and other digital products for the various clients of the McCann Worldgroup and its subsidiaries, setting the direction and goals of the Experience Design and Media Delivery teams. Brand/projects handled include: Meralco Corporation, Growee, Levi's, Tim Hortons, Vision Express, Department of Education, TESDA, Seaoil, UL Skin Sciences, Lactum 3+ and Japan Tobacco Inc.

Lead various brands and was responsible for the management of different social media assets. Responsibilities include: monthly content planning, content production and creation, monthly reporting, community and crisis management. Brands or campaigns handled across the McCann Worldgroup’s subsidiaries: Philippine Airlines, Epson Philippines, Baidu Mobile Apps, Tim Hortons, Vision Express, Lactum 3+

Was a shared intern under for the Sales Development Group; under Recruitment, Operations, and Engagement.

Graduated as a part of the 2016 Ayala Group Summer Internship Program (AGSIP 2016).

Lead the Creatives and Multimedia Team in the conceptualization and execution of all publicity and informational materials to be disseminated across the College of Liberal Arts--DLSU's largest student body.

Contributed in building content and marketing materials for the launch of redlist.ph--a start-up real estate broker application that aims to pioneer the use of internet matching to provide a faster and more efficient property sale deals and offers

Works hand in hand with the Outer Core President and oversees the Creatives Team in the production of digital and physical campaign materials. Conceptualizes marketing materials and strategies; is also in charge of social media management and other forms of communication needed by the organization.

In charge of the conceptualization and execution of all creative requirements of the organization; creates the Specific Plans of Action (SPOA), a printed campaign material used by the organization for the Freshmen and General Elections; oversees all creative output released by the organization.

Assists Koji Arboleda in light set ups and direction during photo shoots for various magazines and publications like Preview and YStyle, to name a few.

Took photos for the publicity materials used for Genesis: the 2014 Frosh Welcoming Party. Also took part in the production and design of other publicity materials.