Patricia Soto Pliego

As Co-Founder and Manager at the Gibson Soto Foundation, a women-led organization committed to empowering young women to break the cycle of poverty through education, Patricia Soto is deeply dedicated to creating opportunities for marginalized communities. With over 20 years of experience in nonprofit leadership and fundraising, she has successfully established a 501c3 organization that supports this mission. Her commitment to transparency has led to the foundation consistently achieving platinum status of transparency by Candid for seven consecutive years since 2018. 🌱 Current Focus: Patricia drives fundraising efforts and fosters strategic partnerships to expand the foundation's impact and support more young women in pursuing higher education. Together with the dedicated team, she is dedicated to providing comprehensive support, including academic guidance, skill development, and mentorship, to empower students to achieve their dreams. In 2025, the Foundation had the privilege of assisting sixteen young women, supporting them on their journey toward a professional future and a fulfilling life. With immense joy, we celebrate the graduation of four more students, who have successfully completed our program: Dulce with a bachelor’s degree in Educational and Institutional Management, Isabel with a bachelor’s degree in Psychology, Jessica with a bachelor’s degree in Logistics Network Design and Management, and Evelyn with a bachelor’s degree in Agrifood Biosystems Engineering. We are especially proud that all of them graduated with GPAs of 9 or higher (out of 10). With these new professionals, the total number of students who have successfully completed our program has grown to eight.

As Co-Founder and Director of La Cima IAP, Patricia envisions a future where every young woman in Mexico has access to quality education and the resources needed to thrive. Through her leadership and the unwavering support of donors and volunteers, she is working towards building a more equitable and inclusive society where all individuals have the opportunity to reach their full potential. Since 2020, her commitment to excellence has led to CEMEFI accreditation for 6 consecutive years. In 2025, we have had the privilege of assisting sixteen young women, supporting them on their journey toward a professional future and a fulfilling life. With immense joy, we celebrate the graduation of four more students, who have successfully completed our program: Dulce with a bachelor’s degree in educational and Institutional Management, Isabel with a bachelor’s degree in Psychology, Jessica with a bachelor’s degree in Logistics Network Design and Management, and Evelyn with a bachelor’s degree in Agrifood Biosystems Engineering. We are especially proud that all of them graduated with GPAs of 9 or higher (out of 10). With these new professionals, the total number of students who have successfully completed our program has grown to eight.

Member of VentasMedicas.com.mx team that grew the business to MedGlobalGroup.com Devise and implement successful marketing and business plans to support commercial objectives. Led the development of marketing assets, including website, a monthly newsletter with an interactive educational blog page, and all marketing materials such as company logo, brochures, billboard, stationary. Expanded a client database of physicians, hospitals, and clinics and increased the client database up to 400% from 2011 to 2013. Launched two new services that increased the company's revenue by 300%. Rolled out email marketing initiatives and grew email subscribers reaching 22.5K per month.

Led the development of corporate website for “Kellogg’s Nutrition and Health Institute” which involved developing a new image, contents for consumers and health professionals, site map and ongoing research study of consumer impact. Contributed to the marketing strategy for All Bran and the Special K brand and developed the “Personal Program” web campaign. Participated on redesigned the formula for the Special K cereals, based on the nutritional needs of Mexican women.

Instrumental in developing the website and marketing strategy. Developed a portfolio of 85 Clean Development Mechanism projects around the world. Visited potential clients and fostered relationships across Latin America and Asia. Managed a multidisciplinary team across the world including an engineering firm in Denmark, law firms in Argentina, Australia, in the USA, and project developers in Mexico, Argentina, Chile, Ecuador. Headed technical and legal due diligence processes for projects in Argentina, Ecuador and Mexico.

Maintained and improved the quality of services given in the center, responsible for performance and training of managers and area coordinators and managed public relations for VIP's in the Main Center. Developed marketing materials for each of the events offered and implemented successful operation manuals for the three administrative positions. Increased income by 20% by implementing an ongoing fundraising program and finished two big construction projects all paid by donations – total value $100,000 USD.

Implemented nutrition programs such as 400 daily breakfast served in kindergarten schools, and 500 daily lunches served for families. Created and implemented a system to evaluate the impact of the nutrition programs on the health status of the attended population.

Designed an integral program for weight management such as nutrition advice, fitness program, healthy cooking lessons and psychological counsel. Evaluated the success of the program after 6 months and proved the hypothesis of the efficiency of the integral program.

Supported nutrition marketing strategies for all marketing departments in Latin-American and executed nutrition training for national sales force. Published 25 nutrition related articles in consumer national magazines, managed an edition of “Dieta y Salud” magazine targeting Health Professionals and developed Nutrition Facts labels for cereal boxes. Organized two International Nutrition Symposia for health professionals.